# Vegan-Friendly Grocer Campaigns These Central Co-op Veganuary Offers Support Vegan Diets By Michael Hemsworth | Published 2023-01-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/veganuary-offers References: [talkingretail](https://www.talkingretail.com/news/industry-news/central-co-op-celebrates-veganuary-with-offers-09-01-2023/) & [centralengland.coop](https://www.centralengland.coop/)  These Veganuary offers are being launched by Central Co-op in the UK in a bid to support shoppers who might be looking for ways to try out veganism this year. The offers include 1/3 off select vegan products when shopping in-store, which are taking place from January 2 to February 14, 2023 and includes options from [Co-op Pro](https://www.trendhunter.com/trends/christmas-food-and-drink-ranges), Flora, Alpro, [Violife](https://www.trendhunter.com/trends/wiiildy-good-breakfast-club), Elmlea and more. Shoppers will also be able to take advantage of a three-for-two offer being run on select vegetables and fruits to maximize the number of fresh options available. The [Central Co-op Veganuary](https://www.trendhunter.com/trends/fifa-heroes) offers are being offered alongside a variety of alcohol-free alternative products, which will come as welcome news to those partaking in dry January. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 24% | Activity: 24% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Rise of Veganism:** The increasing popularity of veganism is creating opportunities for grocery stores to offer more vegan-friendly products and promotions. - **Sustainable Packaging:** As more consumers are switching to vegan diets to reduce their environmental impact, there is an opportunity for grocers to use sustainable packaging for their vegan products. - **Digital Promotions:** Grocery stores can benefit from utilizing digital platforms to create targeted promotions and offers for vegan products during campaigns such as Veganuary. ### Who This Affects Most - **Grocery Retail:** Grocery retail industry has an opportunity to offer more vegan-friendly products and promotions in response to the increasing popularity of veganism. - **Food Packaging:** The food packaging industry can capitalize on the growing demand for sustainable packaging by developing new products that cater to vegan products. - **Digital Marketing:** Digital marketing agencies can partner with grocery stores to create targeted campaigns that promote vegan products and increase digital engagement with shoppers. ## Related on Trend Hunter - [Private Label Plant-Based Foods](https://www.trendhunter.com/trends/veganuary-range.md) - [Plant-Based Private Label Entrees](https://www.trendhunter.com/trends/aldi-plant-menu.md) - [Veganuary-Themed Food Campaigns](https://www.trendhunter.com/trends/birds-eye-do-what-you-canuary.md) - [Expansive Vegan Candy Campaigns](https://www.trendhunter.com/trends/swizzels-campaign.md) - [Plant-Powered Restaurant Takeovers](https://www.trendhunter.com/trends/restaurant-takeover.md) - [Vegan Product-Promoting Supermarket Campaigns](https://www.trendhunter.com/trends/supermarket-campaigns.md) - [Private Label Vegan Foods](https://www.trendhunter.com/trends/aldi-my-vay.md) - [Versatile Plant-Based Meat Products](https://www.trendhunter.com/trends/this-products.md) - [Vegan Christmas Ranges](https://www.trendhunter.com/trends/vegan-christmas-range.md)