# Diet-Based Insurance Policies Clal Insurance's 'Vegans Pay Less' Champions a Plant-Based Diet By Laura McQuarrie | Published 2018-02-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/vegans-pay-less References: [jpost](http://www.jpost.com/Israel-News/Israeli-company-launces-discounted-health-insurance-for-vegans-540656) & [veganspayless](http://veganspayless.com/) In the same way that different life insurance rates are offered to smokers and non-smokers, an [insurance company](https://www.trendhunter.com/trends/dietitian-support) based out of Israel, Clal Insurance, is now offering a new policy where 'Vegans Pay Less.' The creation of the Vegans Pay Less (VPL) initiative was based off scientific research that supports the fact that a [plant-based diet](https://www.trendhunter.com/trends/gosh-plant-points) is associated with reduced risks of various diseases, including leading ones like cancer, heart disease and obesity. To become eligible for the VPL initiative, an Israeli resident must be a current members of [vegan associations](https://www.trendhunter.com/trends/plantbased-trademark) and be willing to sign a declaration of health. Lavi established the Vegans Pay Less initiative as a means of promoting greater individual and environmental health, with co-CEO Uri Eshel stating that it is "committed to promoting the growth of special services for vegans." ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 16% | Activity: 47% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Plant-based Insurance Policies:** Insurance policies that offer incentives or discounts to individuals who maintain a plant-based diet. - **Personalized Health Insurance:** Customized insurance policies that are tailored to an individual's specific health profile. - **Lifestyle-based Insurance Policies:** Insurance policies that take into account an individual's lifestyle choices and offer incentives for healthy behaviors. ### Where This Applies - **Insurance:** The insurance industry can adopt plant-based policies and other health initiatives that have the potential to change the landscape of the industry. - **Health and Wellness:** The health and wellness industry can partner with insurance companies to offer healthy lifestyle choices to customers. - **Food and Beverage:** The food and beverage industry can capitalize on the growing trend of plant-based diets by offering more vegan options that are healthy and affordable. ## Related on Trend Hunter - [Vegan Cheese Campaigns](https://www.trendhunter.com/trends/change-your-cheese.md) - [Plant-Powered Breakfast Clubs](https://www.trendhunter.com/trends/wiiildy-good-breakfast-club.md) - [Competitively Priced Plant-Based Meats](https://www.trendhunter.com/trends/veef-products.md) - [Private Label Vegan Foods](https://www.trendhunter.com/trends/aldi-my-vay.md) - [Plant-Based Smoked Bacon](https://www.trendhunter.com/trends/plant-based-smoked-bacon.md) - [Plant-Based Cruise Menus](https://www.trendhunter.com/trends/vegan-menus.md) - [Digital Plant-Based Assistants](https://www.trendhunter.com/trends/veggify.md) - [Plant-Based Resolution Boxes](https://www.trendhunter.com/trends/plant-based-resolution.md) - [Vegan-Friendly Grocer Campaigns](https://www.trendhunter.com/trends/veganuary-offers.md)