# Authentically Inspired Plant-Based Pizzas The Crosta & Mollica Vegana Pizza Comes in Two Options By Michael Hemsworth | Published 2022-05-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/vegana-pizza References: [foodbev](https://www.foodbev.com/news/crosta-mollica-debuts-plant-based-pizza-duo/) & [crostamollica](https://www.crostamollica.com)  Consumer demand for [plant-based food products](https://www.trendhunter.com/trends/bosh-range) continues to increase, which is seeing brands respond with new options like the [Crosta & Mollica Vegana Pizza](https://www.trendhunter.com/trends/sourdough-pizza-range). The [frozen pizza](https://www.trendhunter.com/trends/craft-pizza) is positioned as an authentic alternative for consumers to enjoy in place of its own options or other varieties presently on the market. The pizza features a sourdough base that's crafted in the traditional Neapolitan style along with a tomato and caramelized balsamic onion sauce. The product is then hand-topped with IGP Tropea red onions, broccolini and grilled mushrooms. The pizza also feature a creamy chickpea sauce topping made with rosemary, olive oil and sea salt. The Crosta & Mollica Vegana Pizza is arriving in the UK as a full-size pizza for £4.75, while the Pizzetta-style two-pack is also £4.75. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 25% | Activity: 53% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Increased Demand for Plant-based Products:** Businesses can tap into the growing consumer demand for plant-based food products by offering more authentic plant-based options such as the Crosta & Mollica Vegana Pizza. - **Authentic Alternatives to Existing Products:** Businesses can differentiate themselves in the market by offering authentic plant-based options like the Crosta & Mollica Vegana Pizza as an alternative to existing products. - **Innovation in Frozen Foods Category:** Brands can innovate in the frozen foods category by introducing unique and flavorful plant-based options like the Crosta & Mollica Vegana Pizza. ### Industries Being Reshaped - **Food and Beverage Industry:** The food and beverage industry can capitalize on the growing demand for plant-based products by creating new and authentic options like the Crosta & Mollica Vegana Pizza. - **Frozen Foods Industry:** The frozen foods industry can innovate and differentiate itself by introducing unique and flavorful plant-based options like the Crosta & Mollica Vegana Pizza. - **Plant-based Foods Industry:** The plant-based foods industry can continue to grow by offering more authentic and delicious options like the Crosta & Mollica Vegana Pizza. ## Related on Trend Hunter - [Italian Sourdough Pizza Products](https://www.trendhunter.com/trends/sourdough-pizza-range.md) - [Miniature Plant-Based Pizzas](https://www.trendhunter.com/trends/one-planet-pizza-pizzettas.md) - [Nut-Based Vegan Pizzas](https://www.trendhunter.com/trends/nutbased-vegan-pizza.md) - [Frozen Italian Dining Products](https://www.trendhunter.com/trends/crosta-mollica-products.md) - [Sourdough Pizza Range Expansions](https://www.trendhunter.com/trends/crosta-mollica-is-expanding.md) - [Plant-Based Artisan Pizzas](https://www.trendhunter.com/trends/artisan-pizzas.md) - [Authentic Gluten-Free Pizzas](https://www.trendhunter.com/trends/glutenfree-margherita-pizza.md) - [Stuffed Crust Vegan Pizzas](https://www.trendhunter.com/trends/chicago-town-frozen-pizzas.md) - [Premium Plant-Based Calzones](https://www.trendhunter.com/trends/chickn-pesto-calzone.md)