# Dark Vegan Truffles Alter Eco's 'Superdark Truffles' are Decadent and Plant-Based By Laura McQuarrie | Published 2019-01-12 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/vegan-truffle References: [foodbusinessnews.net](https://www.foodbusinessnews.net/media/photos/4016-debuting-at-the-winter-fancy-food-show) & [alterecofoods](https://www.alterecofoods.com/collections/truffles) As seen at the [Specialty Food Association's](https://www.trendhunter.com/trends/crunch-bar) Winter Fancy Food Show, many brands are turning their attention to plant-based foods—and Alter Eco is responding to the prevalence of plant-based diets by launching low-sugar vegan truffles. The all-new organic chocolate Superdark Truffles are plant-based and comprised of 80% Swiss-made cocoa and coconut oil, with just three grams of sugar per serving. As Alter Eco CEO Mike Forbes identifies, "plant-based diets [are] on the rise and consumers looking for low-sugar options to satisfy their sweet cravings." Alter Eco will also be expanding its Superdark range with the Superdark Double Chocolate Coconut Clusters and a 90% Superdark Crisp Mint Bar. With dark chocolate regarded by many as an indulgent yet healthy snack, consumers are also becoming interested in ultra-dark chocolate products with very high percentages of cocoa. ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 2% | Activity: 7% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Rise of Plant-based Foods:** Brands are turning their attention to plant-based foods, with a focus on vegan options to cater to changing consumer demands and lifestyles. - **Low-sugar Alternatives:** Consumers are looking for low-sugar options that satisfy their sweet cravings without compromising their health and wellness goals. - **Ultra-dark Chocolate:** Consumers are becoming interested in ultra-dark chocolate products with very high percentages of cocoa, which are regarded as an indulgent yet healthy snack. ### Industries Being Reshaped - **Food and Beverage:** Food and beverage companies can capitalize on the rise of plant-based foods by creating unique and inventive vegan products that cater to changing dietary preferences and needs of consumers. - **Health and Wellness:** Health and wellness brands can explore the opportunity to create low-sugar alternatives that satisfy sweet cravings without adding unnecessary sugars that can impact overall health and wellness. - **Chocolate Industry:** The chocolate industry can incorporate the trend of ultra-dark chocolate and develop products with high percentages of cocoa to cater to the growing demand for indulgent yet healthy snacks. ## Related on Trend Hunter - [Truffle-Stuffed Chocolate Bars](https://www.trendhunter.com/trends/alter-ecos-truffle-thins.md) - [Vegan-Friendly Fruit Truffles](https://www.trendhunter.com/trends/thats-it-chocolate-truffles.md) - [Superfood Truffle Cups](https://www.trendhunter.com/trends/truffle-cups.md) - [Plant-Based Sugar-Free Chocolates](https://www.trendhunter.com/trends/sweet-dark-chocolate.md) - [Oat-Based Chocolate Truffles](https://www.trendhunter.com/trends/lindor-vegan-truffles.md) - [Decadent Oatmilk Truffles](https://www.trendhunter.com/trends/oatmilk-chocolate-truffles.md) - [Decadent Eco-Conscious Truffle Bars](https://www.trendhunter.com/trends/magic-chocolate-truffle-bars.md) - [Artisanal Vegan Chocolates](https://www.trendhunter.com/trends/lderach-vegan-chocolate.md) - [Indulgent Plant-Based Ganaches](https://www.trendhunter.com/trends/vegan-ganache.md)