# Plant-Based Sustainable Toothpastes Colgate Launched Vegan Toothpaste in Recyclable Tubes By Grace Mahas | Published 2020-01-14 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/vegan-toothpaste-in-recyclable-tubes References: [vegnews](https://vegnews.com/2020/1/colgate-launches-vegan-toothpaste-in-recyclable-tubes-in-europe) & [vegnews](https://vegnews.com/2020/1/colgate-launches-vegan-toothpaste-in-recyclable-tubes-in-europe) Oral hygiene company [Colgate](https://www.trendhunter.com/trends/colgatepalmolive-1) recently expanded its product line with the introduction of vegan toothpaste in recyclable tubes. The new line is vegan-certified by [The Vegan Society](https://www.trendhunter.com/trends/the-body-shop-vegan), dubbed 'Smile for Good,' is available in two varieties: Protection and Whitening. The new sustainable options will be available across the United Kingdom and the [European Union](https://www.trendhunter.com/trends/swobbee). In the wake of climate change, many consumers have shifted to purchasing eco-friendly products with lower carbon footprints. With this change in purchasing behavior, companies, like Colgate, have had to adapt their products to accommodate and reflect this new preference. This change is not limited to oral hygiene but can be seen across various industries ranging from fashion to food. Image Credit: Colgate ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 81% | Activity: 93% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Vegan Toothpaste:** Expanding product lines to include vegan toothpaste in recyclable tubes. - **Sustainable Oral Hygiene:** Adapting to consumer preference by providing sustainable oral hygiene products. - **Eco-friendly Products:** Shift in consumer behavior towards purchasing eco-friendly products with lower carbon footprints. ### Sectors Adopting This - **Oral Hygiene:** Opportunities for companies in the oral hygiene industry to adapt products to be more sustainable and eco-friendly. - **Fashion:** Opportunities for sustainable fashion companies to expand product lines and create eco-friendly materials. - **Food:** Opportunities for food companies to develop and promote sustainable and eco-friendly food products. ## Related on Trend Hunter - [Reduced Plastic Toothpaste Packaging](https://www.trendhunter.com/trends/colgatepalmolive-1.md) - [Vitamin-Infused Toothpastes](https://www.trendhunter.com/trends/better-better.md) - [Eco-Conscious Charcoal Toothpastes](https://www.trendhunter.com/trends/charcoal-toothpaste1.md) - [Plant-Powered Toothpaste Tabs](https://www.trendhunter.com/trends/toothpaste-tab.md) - [Recyclable Toothpaste Pouches](https://www.trendhunter.com/trends/toothpaste-pouch.md) - [Vegan Luxury Toothpastes](https://www.trendhunter.com/trends/luxury-toothpaste.md) - [Minty Toothpaste Tablets](https://www.trendhunter.com/trends/toothpaste-tablet.md) - [Natural Whitening Toothpastes](https://www.trendhunter.com/trends/whiten-toothpaste.md) - [Paper-Made Oral Care Packaging](https://www.trendhunter.com/trends/toothbrush-packaging.md)