# Salty Crunchy Vegan Candies Purdys' Vegan Sweet Georgia Browns are Made with Mylk Chocolate By Laura McQuarrie | Published 2022-01-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/vegan-sweet-georgia-browns References: [businesswire](https://www.businesswire.com/news/home/20220120005134/en/Purdys-Chocolatier-Brings-Beloved-Classic-to-Vegan-Fans) & [purdys](https://www.purdys.com/vegan)  [Purdys'](https://www.trendhunter.com/trends/vegan-sea-salt-caramels) Vegan Sweet Georgia Browns expand the number of plant-based options that are available from the [Canadian chocolatier](https://www.trendhunter.com/trends/purdys-chocolatier-products). This vegan version of one of the most beloved chocolates from the brand is made with [Mylk](https://www.trendhunter.com/trends/peanut-butter-caramel-crunch) chocolate and vegan caramel to deliver the perfect balance of saltiness, sweetness and crunch. The veganized caramel was created after much testing and Purdys Master Chocolatier Rachel McKinley says, "I found that apple cider and coconut milk makes an unbelievably buttery tasting vegan caramel that we know our customers will love.” The Purdys Vegan Sweet Georgia Browns are made in a designated vegan area of the factory kitchen using sustainable cocoa. This new vegan chocolate product is mindfully packaged with a recyclable kraft paper material. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 15% | Activity: 59% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Plant-based Alternatives:** Creating vegan versions of popular products to appeal to growing demand for plant-based options. - **Sustainable Packaging:** Using eco-friendly and recyclable materials in product packaging to appeal to environmentally conscious consumers. - **Alternative Ingredients:** Experimenting with unconventional ingredients to create innovative and unique flavor profiles. ### Industries Being Reshaped - **Chocolate Manufacturing:** Developing and producing vegan chocolate products to cater to consumers who follow a plant-based diet. - **Confectionery:** Adapting classic confectionery products to create vegan versions that appeal to health-conscious and environmentally-conscious consumers. - **Sustainable Food Manufacturing:** Incorporating sustainable practices and ingredients in the manufacturing process to appeal to environmentally conscious consumers. ## Related on Trend Hunter - [Vegan Sea Salt Caramels](https://www.trendhunter.com/trends/vegan-sea-salt-caramels.md) - [Luxurious Vegan Chocolates](https://www.trendhunter.com/trends/luxurious-vegan-chocolates.md) - [Vegan Salted Caramel Chocolates](https://www.trendhunter.com/trends/hazelnut-vegan-chocolate-bar.md) - [Creamy Vegan Caramels](https://www.trendhunter.com/trends/plant-based-caramel.md) - [Artisanal Vegan Chocolates](https://www.trendhunter.com/trends/lderach-vegan-chocolate.md) - [Vegan-Friendly Belgian Chocolates](https://www.trendhunter.com/trends/belgian-milk-chocolate.md) - [Vegan Caramel Desserts](https://www.trendhunter.com/trends/vegan-caramel-poinsettias.md) - [Plant-Powered Almond Chocolates](https://www.trendhunter.com/trends/almond-chocolate.md) - [Nutty Vegan Chocolate Bars](https://www.trendhunter.com/trends/nutty-vegan-chocolate-bar.md)