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# Certified Vegan Suits
HUGO BOSS Created a High-Quality Sustainable Suit from Italian Linen

By Laura McQuarrie | Published 2020-03-18 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/vegan-suit
References: [vegnews](https://vegnews.com/2020/3/hugo-boss-launches-its-first-vegan-certified-suit) & [hugoboss](https://www.hugoboss.com/us/vegan-slim-fit-suit-in-italian-linen/hbna50427224_001.html?cgid=21100#wrapper)

Rather than creating a menswear suit out of wool, HUGO BOSS launched its first-ever [vegan suit](https://www.trendhunter.com/trends/fw25-vegan-leather) made from Italian linen. The Vegan slim-fit suit in Italian linen is free from any animal-based materials and is part of [BOSS Menswear's](https://www.trendhunter.com/trends/equestrian-apparel) commitment to sustainably creating and finishing products.

The businesswear piece boasts a streamlined fit and a woven micro pattern, plus details like kissing buttons on the cuff, notched lapels and chest pockets. Notably, the suit has been certified vegan and boasts a [PETA](https://www.trendhunter.com/trends/biodegradable-leather-alternative)-Approved Vegan logo. As more consumers become interested in cruelty-free and sustainable fashion whether for ethical or environmental reasons, brands are reimagining wardrobe staples with different materials that have less of an impact.

Image Credit: HUGO BOSS

## Trend Insights (Trend Hunter)

- Score: 4.3/10
- Popularity: 63% | Activity: 58% | Freshness: 9%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### Key Themes Behind This Trend

- **Cruelty-free Fashion:** Brands are exploring alternative materials to create cruelty-free fashion, opening up opportunities for innovative vegan products.
- **Sustainable Menswear:** The rise of sustainable fashion is driving the development of eco-friendly menswear, allowing for the creation of high-quality, sustainable suits like HUGO BOSS' vegan linen suit.
- **Certified Vegan Products:** The certification of vegan products, such as HUGO BOSS' suit, establishes trust and transparency for consumers seeking animal-free alternatives in their clothing choices.

### Where This Applies

- **Fashion/apparel:** The fashion and apparel industry can leverage the growing demand for cruelty-free and sustainable fashion by incorporating alternative materials and production methods.
- **Textiles:** The textile industry has an opportunity to innovate by developing new fabric options that are vegan-friendly and environmentally sustainable, meeting the demand for conscious menswear.
- **Certification and Labeling:** The certification and labeling industry can play a role in verifying the vegan status of products, providing consumers with reliable information and ensuring transparency.

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