# Festive Dairy-Free Cupcakes Sprinkles and Miyoko's Creamery Created a Vegan Sugar & Spice Cupcake By Laura McQuarrie | Published 2024-11-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/vegan-sugar-spice-cupcake References: [peta.org](https://www.peta.org/living/food/vegan-sprinkles-cupcakes-miyokos/) & [sprinkles](https://sprinkles.com/products/miyokos-vegan-sugar-spice?srsltid=AfmBOorP8Cc4fffxuTXpa8IjklFo6vgeZKKLdd8fpLT2Tz1GQ_tx_qVf)  Beloved dessert bakery chain [Sprinkles](https://www.trendhunter.com/trends/chocolate-salted-pretzel-buttercream-cupcake) and [Miyoko's Creamery](https://www.trendhunter.com/trends/oat-milk-taco-blend-seasoned-shreds), the leading dairy-free butter and cheese alternative brand, teamed up to create a limited-edition, dairy-free Vegan Sugar & Spice. This decadent, seasonally inspired cupcake features a plant-based spice cake prepared with Miyoko's Cinnamon Brown Sugar Oat Milk Butter, topped with a velvety spiced [vegan cream cheese frosting](https://www.trendhunter.com/trends/daiya-dairyfree-cream-cheese). In celebration of compassionate plant-based baking, the Vegan Sugar & Spice Cupcake is available from November 11th to December 1st at all Sprinkles bakeries and bakery ATMs. Unveiled just ahead of Thanksgiving and Friendsgiving celebrations, this plant-based cupcake makes it easy to treat friends and family to something new, and perhaps change previously held perceptions about the quality of plant-based ingredients and the deliciousness of vegan desserts. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 43% | Activity: 41% | Freshness: 31% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Seasonal Plant-based Desserts:** Limited-edition festive treats emphasize the potential for plant-based options to succeed in holiday-centric markets. - **Collaborative Vegan Innovations:** Companies are joining forces to create unique vegan products, leveraging combined expertise to capture new consumer segments. - **Bakery Atms for Specialty Goods:** Automated bakery machines distribute exclusive and seasonal items, streamlining access to trendy and limited-availability products. ### Where This Applies - **Plant-based Food Industry:** This collaboration showcases the expanding appeal of plant-based foods and their integration into mainstream dessert offerings. - **Seasonal Retail:** Seasonally themed products generate a sense of urgency and novelty in the retail marketplace, encouraging limited-time engagements. - **Automated Retail Technologies:** Innovations like bakery ATMs highlight the increasing role of automation in enhancing product accessibility and consumer convenience. ## Related on Trend Hunter - [Collaboration Cupcake Desserts](https://www.trendhunter.com/trends/chocolate-salted-pretzel-buttercream-cupcake.md) - [Vegan Pumpkin Spice Cheesecakes](https://www.trendhunter.com/trends/pumpkin-spice-cheezecak.md) - [Vegan-Friendly Fall Baked Goods](https://www.trendhunter.com/trends/cinnaholic-fall-desserts.md) - [Festive Vegan Dessert Menus](https://www.trendhunter.com/trends/cinnaholic-holiday-menu.md) - [Artisanal Holiday Ice Creams](https://www.trendhunter.com/trends/dairyfree-holiday-ice-creams.md) - [Seasonal Free-From Pies](https://www.trendhunter.com/trends/southern-roots-vegan-bakery.md) - [Fall-Themed Bakery Menus](https://www.trendhunter.com/trends/cinnaholic-pumpkin-menu.md) - [Chocolate Avocado Cupcakes](https://www.trendhunter.com/trends/chocolate-dulce-de-leche-cupcake.md) - [Vegan Ice Cream Cakes](https://www.trendhunter.com/trends/vegan-ice-cream-cakes.md)