# All-Vegan Tennis Retailers E-Commerce Shop 'Sheeps' Launched Vegan Sports Gear Alternatives By Grace Mahas | Published 2019-07-16 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/vegan-sports-gear References: [vegnews](https://vegnews.com/2019/7/worlds-first-all-vegan-tennis-retailer-aims-to-take-animal-products-out-of-sports) & [sheeps.tennis](https://sheeps.tennis/) A new online retailer, 'Sheeps', recently unveiled its new [all-vegan sports gear](https://www.trendhunter.com/trends/vegan-marketplace) line. The company was founded by Danny Rosenthal, a vegan tennis enthusiast who wanted to bridge the gap to create cruelty-free tennis products. The company is committed to selling wool-free tennis balls, as most standard tennis balls actual contain sheep's wool. Rosenthal is confident "that many tennis players will support [his] effort" by choosing a viable, cruelty-free alternative. Sheeps currently distributes wool-free tennis balls, ocean-friendly reusable water bottles, and [leather-free tennis shoes](https://www.trendhunter.com/trends/the-intrigue). Sheeps plans to start producing its own wool-free tennis balls by 2020 and hopes to expand product lines to include cruelty-free footballs, basketballs, and baseballs. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 49% | Activity: 53% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### What Makes This Trend Stand Out - **All-vegan Sports Gear:** Creating alternative, ethically-sourced sports gear products that resonate with conscious, environmentally aware consumers. - **Sustainable Sports Products:** Developing sports products that reduce waste and lessen the impact on the environment. - **Plant-based Materials:** Using plant-based materials in the development of sports equipment to appeal to eco-friendly consumers. ### Sectors Adopting This - **Sporting Goods Industry:** Offering a wide range of sustainable and eco-friendly sports equipment and accessories for conscientious athletes. - **E-commerce Industry:** Providing a marketplace for 100% cruelty-free sports products to ethical, health-conscious and environmentally aware consumers. - **Fashion & Apparel Industry:** Including ethical and sustainable vegan sports gear and athleisure wear in fashion collections for eco-conscious consumers. ## Related on Trend Hunter - [Vegan Football Kits](https://www.trendhunter.com/trends/vegan-football-kit.md) - [Vegan Sportswear Pop-Ups](https://www.trendhunter.com/trends/hylo-athletics.md) - [Innovative Plant-Based Food Brands](https://www.trendhunter.com/trends/black-sheep-foods.md) - [Fashion-Forward Tennis Sweaters](https://www.trendhunter.com/trends/modern-activewear.md) - [Chic Tennis-Core Apparel](https://www.trendhunter.com/trends/courtside-collection.md) - [3D Printed Tennis Balls](https://www.trendhunter.com/trends/point-tennis.md) - [Refined Vegan Cheese Products](https://www.trendhunter.com/trends/sheese.md) - [Vegan Leather Collection Launches](https://www.trendhunter.com/trends/fw25-vegan-leather.md) - [PETA-Approved Leather Alternatives](https://www.trendhunter.com/trends/biodegradable-leather-alternative.md)