# Low-Calorie Canned Vegan Soups The Upton’s Naturals Vegan Soup is Made with Seitan Instead of Meat By Michael Hemsworth | Published 2020-09-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/vegan-soup References: [progressivegrocer](https://progressivegrocer.com/uptons-naturals-vegan-soup) & [uptonsnaturals](http://www.uptonsnaturals.com/) The Upton’s Naturals Vegan Soup range has been created by the brand to offer consumers an easier way to enjoy a warm, nourishing meal without having to prepare it themselves from home. The soups are made in the USA and feature seitan in place of meat to help bulk up the soups to make them well-suited as a side or even as a small meal on their own. The soups come in three flavor options including [Chick & Noodle](https://www.trendhunter.com/trends/cleanbean-products), Italian Wedding and Chick Tortilla, which each contain between six and eight grams of protein as well as just 120 to 160 calories per bowl. The Upton’s Naturals Vegan Soup range is achieved with a mirepoix base and have a hearty recipe that will be appreciated by those seeking out a [meat-free option](https://www.trendhunter.com/trends/spiced-chickpea-big-soup) to enjoy this fall. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 17% | Activity: 31% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Canned Vegan Soups:** Opportunity for companies to develop and market convenient and nutritious vegan soup options that cater to the growing demand for plant-based products. - **Seitan as Meat Substitute:** Potential for using seitan as a meat substitute in various food products, offering a flavorful and protein-rich alternative for vegetarians and vegans. - **Low-calorie Meal Options:** Potential for creating low-calorie meal options that are both satisfying and nutritious, catering to consumers who are conscious about their calorie intake. ### Who This Affects Most - **Food and Beverage:** Opportunity for manufacturers in the food and beverage industry to expand their product lines and tap into the growing market of plant-based and low-calorie meal options. - **Health and Wellness:** Opportunity for businesses in the health and wellness industry to offer nutritious and convenient meal options that align with consumers' dietary preferences and health goals. - **Convenience Foods:** Opportunity for the convenience food industry to develop and market ready-to-eat vegan soup products that offer convenience and variety to consumers seeking plant-based meal options. ## Related on Trend Hunter - [Hearty Vegan Winter Soups](https://www.trendhunter.com/trends/vegan-winter-soup.md) - [Hearty Canned Soup Products](https://www.trendhunter.com/trends/plantbased-chilis.md) - [Slim Super-Premium Soups](https://www.trendhunter.com/trends/premium-soups.md) - [Instant Plant Protein Soups](https://www.trendhunter.com/trends/instant-soup-mix.md) - [Creamy Plant-Powered Soups](https://www.trendhunter.com/trends/cream-of-tomato-soup.md) - [Free-From Instant Soup Products](https://www.trendhunter.com/trends/soul-kitchen-plus-range.md) - [Plant-Powered Seafood Soups](https://www.trendhunter.com/trends/plant-based-seafood-soup.md) - [Premium Instant Soups](https://www.trendhunter.com/trends/premium-instant-soups.md) - [Festively Meat-Free Soup Products](https://www.trendhunter.com/trends/christmas-dinner-big-soup.md)