# Plant-Powered Soup Bases Knorr's Vegan Soup Bases are Vibrant, Meatless Alternatives By Laura McQuarrie | Published 2020-02-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/vegan-soup-base References: [vegnews](https://vegnews.com/2020/2/iconic-brand-knorr-launches-vegan-soup-base-in-uk) & [knorr](https://www.knorr.com/uk/knorr-products/stock-pots/kaffir-lime-ginger-stock-pot.html) As part of the Cheat on Meat campaign, [Knorr](https://www.trendhunter.com/trends/knorr-flavour-base) is adding a trio of [vegan soup bases](https://www.trendhunter.com/trends/purple-carrots-october-menu) to its product collection, all of which help to support people who desire to eat less—or no—meat. Often, the most popular soup bases are chicken and beef stocks, leaving vegetable as the only store-bought option for vegetarian and vegan consumers. These flavorful new Kaffir Lime & Ginger, Smoked Chili & Tomato and Paprika & Sundried Tomato varieties offer inspiring ways for people to add interest to their meals, regardless of their dietary preferences. While the Kaffir Lime & Ginger Stock Pot product is ideal for adding depth to curries and stir-fry meals, the Smoked Chili & Tomato variety adds a kick of flavor. All of these products are [gluten-free](https://www.trendhunter.com/trends/soul-kitchen-plus-range), as well as free from artificial flavors, flavor enhancers, colors, preservatives and added MSG. Image Credit: Knorr ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 78% | Activity: 79% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Vegan Soup Bases:** The rise of vegan soup bases provides an opportunity for innovation in plant-based cooking and catering to the needs of vegetarian and vegan consumers. - **Meatless Alternatives:** The demand for meatless alternatives in soup bases creates opportunities for developing flavorful and satisfying options that appeal to a wider range of dietary preferences. - **Flavorful Varieties:** The introduction of unique and vibrant soup base flavors like Kaffir Lime & Ginger, Smoked Chili & Tomato, and Paprika & Sundried Tomato opens up possibilities for creating exciting and distinctive dishes. ### Who This Affects Most - **Food and Beverage:** The food and beverage industry can explore the development of innovative vegan and meatless soup base products to cater to the growing demand for plant-based options. - **Vegetarian and Vegan Products:** The vegetarian and vegan products industry can capitalize on the popularity of plant-based diets by offering a variety of flavorful soup base alternatives. - **Health and Wellness:** The health and wellness industry can promote the use of gluten-free, natural, and additive-free soup bases as part of a balanced and nutritious diet. ## Related on Trend Hunter - [At-Home Foodie Chef Stocks](https://www.trendhunter.com/trends/organic-stock-pots.md) - [Chef-Inspired Cooking Pastes](https://www.trendhunter.com/trends/knorr-flavour-base.md) - [Minimally Processed Cooking Broths](https://www.trendhunter.com/trends/stock-range.md) - [Instant Plant Protein Soups](https://www.trendhunter.com/trends/instant-soup-mix.md) - [Creamy Plant-Powered Soups](https://www.trendhunter.com/trends/cream-of-tomato-soup.md) - [Protein-Rich Thai Soups](https://www.trendhunter.com/trends/protein-thai-green-noodle.md) - [Vegan-Friendly Broth Pods](https://www.trendhunter.com/trends/oceans-halo-broth-pods.md) - [Free-From Instant Soup Products](https://www.trendhunter.com/trends/soul-kitchen-plus-range.md) - [Slim Super-Premium Soups](https://www.trendhunter.com/trends/premium-soups.md)