# Biodegradable Vegan Sneakers Veja's 'Campo' is Made Entirely from Clean, Bio-Based Materials By Laura McQuarrie | Published 2019-02-11 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/vegan-sneaker References: [fastcompany](https://www.fastcompany.com/90296478/i-cant-believe-its-not-leather-veja-sneakers-debuts-eco-friendly-vegan-kicks) & [veja-store](https://www.veja-store.com/en/home/2843-campo-white-gold-yellow.html) 'Campo' is a new vegan sneaker from [Veja](https://www.trendhunter.com/trends/reformation-1) that is plant-based and biodegradable yet remarkably leather-like in terms of looks. Each and every component of the [eco-friendly sneaker](https://www.trendhunter.com/trends/mercer-rerun-sneaker) has been carefully considered, from the sneaker's upper made with resin from the corn waste industry to the lining made of recycled polyester. When it comes to shopping for [vegan-friendly footwear](https://www.trendhunter.com/trends/vegan-slippers), many consumers are forced to settle for leather alternatives that are made from plastic. While these styles often make convincing replacements for leather in terms of looks, they tend to be harsh on the environment. Similarly, many sneaker brands choose to make the soles of their shoes from plastic but Veja sets itself apart with footwear featuring soles made of wild rubber sourced from the Amazonian forest. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 70% | Activity: 79% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Biodegradable Vegan Sneakers:** The development of biodegradable vegan sneakers presents an opportunity for the fashion industry to offer sustainable and cruelty-free footwear options. - **Bio-based Materials:** The use of clean, bio-based materials in products like Veja's 'Campo' sneakers opens doors for innovation in sustainable manufacturing. - **Eco-friendly Footwear:** The demand for eco-friendly footwear creates a market for companies to develop innovative solutions that prioritize environmental sustainability. ### Who This Affects Most - **Fashion Industry:** The fashion industry can explore the production of biodegradable vegan sneakers as a disruptive innovation opportunity to meet the rising demand for sustainable and cruelty-free fashion. - **Sustainable Manufacturing:** The adoption of bio-based materials in products like Veja's 'Campo' sneakers presents a disruptive innovation opportunity for the manufacturing industry to embrace sustainable practices. - **Environmental Sustainability:** Industries across various sectors can leverage the demand for eco-friendly footwear to drive disruptive innovation towards sustainable products and practices. ## Related on Trend Hunter - [Compostable Sole Sneakers](https://www.trendhunter.com/trends/swave-sport.md) - [PETA-Approved Leather Alternatives](https://www.trendhunter.com/trends/biodegradable-leather-alternative.md) - [Sustainable Dad-Style Sneakers](https://www.trendhunter.com/trends/reformation-1.md) - [Sustainable Running Shoe Designs](https://www.trendhunter.com/trends/supernatural-runner.md) - [Algae-Made Slippers](https://www.trendhunter.com/trends/vegan-slippers.md) - [Eco Cactus Leather Sneakers](https://www.trendhunter.com/trends/mercer-rerun-sneaker.md) - [Plant-Based Footwear Outsoles](https://www.trendhunter.com/trends/natural-rubber-outsoles.md) - [Plastic-Free Compostable Sportswear](https://www.trendhunter.com/trends/organic-athletic.md) - [Petroleum Product-Free Shoes](https://www.trendhunter.com/trends/the-ripple-shoe.md)