# Grocer-Launched Vegan Skincare Products Natural Grocers Has Expanded Its Private-Label Offerings By Kalin Ned | Published 2025-05-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/vegan-skincare-products References: [prnewswire](https://www.prnewswire.com/news-releases/natural-grocers-launches-new-luxury-vegan-skincare-collection-302446284.html)  Natural Grocers has released a new line of vegan skincare products, which are designed to provide high-quality, ethically sourced personal care at accessible prices. The collection includes body washes, scrubs, butters, and creams formulated with plant-based ingredients such as acacia-derived phyto-collagen and essential oils like wildflower and sweet lavender. With these formulations, the company can stake a claim in anti-aging and aromatherapy benefits. There is also a seasonal release in the mix with the Geranium Bloom Phyto Collagen Hand & Body Cream. Through its [private-label vegan skincare](https://www.trendhunter.com/trends/credo-skincare) products, Natural Grocers aims to deliver a spa-like experience without premium costs. The beauty offerings range in price from $5.99 for the body butter to $13.99 for collagen-infused creams. All products adhere to strict standards, avoiding parabens, synthetic fragrances, petroleum derivatives, and other potentially harmful additives. The launch reinforces [Natural Grocers’](https://www.trendhunter.com/trends/organic-cheese) house brand portfolio, which now exceeds 800 items. Image Credit: Natural Grocers ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 49% | Activity: 62% | Freshness: 40% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Ethical Skincare:** Brands are prioritizing ethically sourced ingredients in skincare, appealing to consumers seeking transparency in product formulations. - **Vegan Beauty:** The demand for vegan beauty products is rising as consumers become more conscious of animal welfare and environmental sustainability. - **Affordable Luxury Skincare:** Providing a high-end, spa-like experience at accessible price points disrupts traditional pricing models in the skincare industry. ### Who This Affects Most - **Retail Grocery:** Grocers venturing into private-label personal care products are expanding their brand portfolios and meeting consumer demands for diverse, ethical offerings. - **Cosmetics and Personal Care:** The formulation of vegan and naturally derived products is reshaping the cosmetics industry by offering alternatives to conventional beauty routines. - **Anti-aging Solutions:** The inclusion of plant-based collagen in skincare highlights an innovative approach in developing anti-aging solutions that resonate with eco-minded consumers. ## Related on Trend Hunter - [Free-From Private Label Cleaners](https://www.trendhunter.com/trends/nature-grocers-brand-household-cleaners.md) - [Vegan-Friendly Collagen Skincare](https://www.trendhunter.com/trends/annemarie-brlind.md) - [Vegan Nourishing Skincare](https://www.trendhunter.com/trends/vegan-nourishing-skincare.md) - [Expanded Vegan Beauty Lines](https://www.trendhunter.com/trends/resveratrollift-range.md) - [Premium Private Label Skincare](https://www.trendhunter.com/trends/walgreens-skincare-range.md) - [Premium Private Label Cosmetics](https://www.trendhunter.com/trends/real-root-by-sprouts.md) - [Exclusive Skincare Retail Expansions](https://www.trendhunter.com/trends/skincare-retail.md) - [Naturally Powered Skincare](https://www.trendhunter.com/trends/new-lush-skincare.md) - [Skincare-Like Body Capsules](https://www.trendhunter.com/trends/naturium-1.md)