# Vegan Sea Salt Caramels Purdys' Vegan Hawaiian Black Salt Caramels are Rich & Plant-Based By Laura McQuarrie | Published 2022-04-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/vegan-sea-salt-caramels References: [newswire](https://www.newswire.ca/news-releases/purdys-chocolatier-continues-to-delight-fans-with-new-vegan-chocolate-832515013.html) & [purdys](https://www.purdys.com/vegan-guide)  [Purdys](https://www.trendhunter.com/trends/vegan-sweet-georgia-browns) Chocolatier is offering even more choice to plant-based consumers and chocolate lovers with its newest [vegan sea salt caramels](https://www.trendhunter.com/trends/sanders-white-chocolate-sea-salt-caramels). The Vegan Hawaiian Black Salt Caramel expands the Canadian chocolatier's portfolio of plant-based chocolates based on the popular (and non-vegan) Himalayan Pink Salt Caramels, a best-selling flavor. This indulgent vegan treat shares the taste of ingredients like chewy caramel and a sprinkling of Hawaiian Black Salt, which is prepared by harvesting sea salt from waters surrounding Hawaiian islands and then infusing it with activated coconut shell charcoal, giving it a unique black color and smoky flavor. This new plant-based confection joins other releases from Purdys like the [Vegan Sweet Georgia Browns](https://www.trendhunter.com/trends/purdys-chocolatier-1). Kriston Dean, VP Sales & Marketing, said "We just knew that by crafting more plant-based versions of our bestselling classics, the joy of Purdys can reach more people than ever before." ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 13% | Activity: 21% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Plant-based Confections:** The rise of plant-based diets presents an opportunity for the confectionery industry to develop vegan versions of popular treats. - **Sustainable Sourcing:** Utilizing unique, sustainable ingredients like Hawaiian Black Salt presents an opportunity for companies to distinguish themselves in the crowded confectionery market. - **Expanding Vegan Offerings:** Expanding vegan offerings beyond traditional flavors and into new taste profiles (like black salt) can help companies reach a wider audience of plant-based consumers. ### Where This Applies - **Confectionery:** Developing and marketing plant-based and sustainably-sourced confections can differentiate companies and capitalize on the growing plant-based market. - **Food Service:** Expanding vegan options on menus to include plant-based desserts can help companies appeal to environmentally-conscious consumers and stand out in a crowded industry. - **Food Retail:** Increasing the variety of plant-based desserts and snacks on store shelves and within retailer private label offerings can reach a wider audience of plant-based consumers looking for treats and indulgences. ## Related on Trend Hunter - [Salty Crunchy Vegan Candies](https://www.trendhunter.com/trends/vegan-sweet-georgia-browns.md) - [Vegan Caramel Desserts](https://www.trendhunter.com/trends/vegan-caramel-poinsettias.md) - [Creamy Vegan Caramels](https://www.trendhunter.com/trends/plant-based-caramel.md) - [Luxurious Vegan Chocolates](https://www.trendhunter.com/trends/luxurious-vegan-chocolates.md) - [Vegan Salted Caramel Chocolates](https://www.trendhunter.com/trends/hazelnut-vegan-chocolate-bar.md) - [Polar Sea Salt Chocolates](https://www.trendhunter.com/trends/north-pole-salted-caramels.md) - [Artisan Low-Sugar Caramels](https://www.trendhunter.com/trends/no-sugar-added-salted-caramels.md) - [Salted Coconut Treats](https://www.trendhunter.com/trends/sea-salt-squares.md) - [Artisanal Vegan Chocolates](https://www.trendhunter.com/trends/lderach-vegan-chocolate.md)