# Flax-Based Vegan Schnitzel Fry’s Family Food Co. Created an Award-Winning Flaxseed Schnitzel By Laura McQuarrie | Published 2017-10-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/vegan-schnitzel-1 References: [livekindly.co](https://www.livekindly.co/vegan-company-win-food-innovation-award/) & [fryfamilyfood](http://www.fryfamilyfood.com/) [Fry’s Family Food Co.](https://www.trendhunter.com/trends/oumph-spicy-drums) launched a vegan schnitzel that is being praised by vegans and non-vegans alike for its taste and nutrient density. The Flaxseed Schnitzel is a product that is rich in minerals, fiber and vitamins, most notably B12, protein, omegas, iron and protein, all of which can sometimes be hard to come by on a plant-based diet. This meat alternative makes a satisfying alternative to meat that can be prepared and served with ease. There were over 2,000 entries for this year's Innovation Award from [Anuga Food Tec](https://www.trendhunter.com/trends/fresh-on-wheels), but Fry’s Family Food Co.'s Flaxseed Schnitzel was selected as the winner. This recognition from a leading global trade fair signals how [plant-based meat alternatives](https://www.trendhunter.com/trends/vegchop) are challenging traditional meat products. ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 5% | Activity: 6% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Plant-based Meat:** The popularity of the Flaxseed Schnitzel highlights a growing trend towards plant-based meat alternatives. - **Nutrient-dense Foods:** The Flaxseed Schnitzel's high nutrient density points towards a trend of consumers seeking out foods with functional benefits. - **Innovative Food Products:** Fry's Family Food Co.'s award-winning vegan schnitzel represents a trend towards more innovative and unique food products. ### Where This Applies - **Food Manufacturing:** Manufacturers in the food industry can capitalize on the growing demand for plant-based meat alternatives by introducing new and innovative products. - **Nutrition:** The Flaxseed Schnitzel's nutrient density creates an opportunity for the nutrition industry to market and promote functional foods. - **Sustainability:** The rise of plant-based meat alternatives presents a chance for the sustainability industry to use them as a way to promote more sustainable and environmentally-friendly food choices. ## Related on Trend Hunter - [Shapeable Plant-Based Meats](https://www.trendhunter.com/trends/shape-sizzle-mince.md) - [Plant-Based Crumbed Chicken](https://www.trendhunter.com/trends/v2food.md) - [Katsu-Style Vegan Chicken Fillets](https://www.trendhunter.com/trends/vegan-chicken-fillet.md) - [Meatless Chicken Schnitzel Subs](https://www.trendhunter.com/trends/plantbased-chicken-schnitzel.md) - [Plant-Based Fish Fillets](https://www.trendhunter.com/trends/schouten.md) - [Flexitarian Frozen Food Ranges](https://www.trendhunter.com/trends/frys-flexi-range.md) - [Inaugural Plant-Based Chicken Fillets](https://www.trendhunter.com/trends/plantaway-chickn-fillet.md) - [Crispy Meat-Free Chicken Products](https://www.trendhunter.com/trends/tenderlish.md) - [Seitan-Based Vegan Steaks](https://www.trendhunter.com/trends/vegan-steaks.md)