# Free-From British Pastries The New Aryzta Food Solutions Vegan Savouries are Tasty and Plant-Based By Michael Hemsworth | Published 2018-11-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/vegan-savouries References: [talkingretail](https://www.talkingretail.com/products-news/foodtogo/aryzta-unveils-vegan-savouries-range-19-11-2018/) & [aryztafoodsolutions](https://www.aryztafoodsolutions.co.uk) Vegetarian, vegan and free-from diets are becoming more popular on a global scale, which is seeing brands like Aryzta Food Solutions create new products like these vegan savouries. The new line of pastries will launch in December and come in four varieties including Vegan Sausage Roll, Vegan Spicy Chickpea & Kale Pithivier, Vegan Spicy Chickpea Roll and Vegan Saag Aloo Lattice Slice. Each one is crafted with [plant-based ingredients](https://www.trendhunter.com/trends/new-this-products) to make them suitable for the rising number of vegan consumers in the UK. Trade Marketing Manager of Retail at Aryzta Food Solutions, Mary Byrne, explained the new vegan savouries when she said, "The growth of free-from and ‘plant-power’ has been significant in the past couple of years, with more and more consumers now opting for vegan or ‘flexitarian’ diets for health or environmental reasons. “The new vegan range will give shoppers greater choice, from traditional favourites such as the ‘Sausage’ Roll, to more exotic flavours such as that of our Saag Aloo Lattice Slice." ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 36% | Activity: 17% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Growing Vegan Market:** The rise in popularity of vegetarian, vegan, and free-from diets is creating a growing market for plant-based food products like the new vegan savouries. - **Free-from and 'plant-power' Movement:** The increasing number of consumers choosing vegan or 'flexitarian' diets for health or environmental reasons is driving the free-from and 'plant-power' movement. - **Expanding Product Options:** The launch of the new vegan savouries by Aryzta Food Solutions highlights the demand for more diverse and innovative plant-based food options. ### Industries Being Reshaped - **Food and Beverage Industry:** The food and beverage industry is witnessing the impact of the growing vegan market and the demand for free-from and plant-based products. - **Retail Industry:** The retail industry is experiencing the need to offer a wider range of vegan and free-from options to cater to the evolving consumer preferences. - **Food Manufacturing Industry:** The food manufacturing industry has the opportunity to develop new plant-based food products and expand their portfolio to meet the rising demand for vegan alternatives. ## Related on Trend Hunter - [Vegan-Friendly Sausage Rolls](https://www.trendhunter.com/trends/vegan-sausage-rolls.md) - [Microwaveable Plant-Based Pastries](https://www.trendhunter.com/trends/walls-pastry-slices.md) - [Faux Meat Sausage Rolls](https://www.trendhunter.com/trends/vegan-sausagey-rolls.md) - [Plant-Based Pie Products](https://www.trendhunter.com/trends/higgidy-products.md) - [Reformulated Vegan Sausage Rolls](https://www.trendhunter.com/trends/walls-tasty-vegan-jumbo-roll.md) - [Convenience-Focused Pastry Products](https://www.trendhunter.com/trends/pastry-products.md) - [Easy-to-Prepare Frozen Vegan Meals](https://www.trendhunter.com/trends/frozen-vegan-products.md) - [Savory Fermented Vegetable Pies](https://www.trendhunter.com/trends/plantbased-pie.md) - [Seasonal Free-From Pies](https://www.trendhunter.com/trends/southern-roots-vegan-bakery.md)