# Vegan-Friendly Sausage Rolls The Plant-Based Brand Squeaky Bean Just Debuted Vegan Sausage Rolls By Katherine Pendrill | Published 2023-04-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/vegan-sausage-rolls References: [thegrocer](https://www.thegrocer.co.uk/new-product-development/squeaky-bean-launches-vegan-sausage-rolls-for-snacking/678588.article) & [compleatfood](https://www.compleatfood.com/2023/04/26/squeaky-bean-launches-new-snack-sausage-rolls-perfect-for-all-mealtime-occasions/)  Squeaky Bean, a Compleat [Food Group](https://www.trendhunter.com/trends/oumph-kebab-dner-style) brand, is turning a classic British staple on its head with the launch of its new vegan sausage rolls. Officially called the Squeaky Bean Snack Sausage Rolls, the new meat-free product is made from a blend of wheat and pea protein chopped up into bacon-style pieces and paired with onions and herbs. The whole thing is then wrapped up in a delicious puffy pastry. As the brand explains, this mixture "perfectly mimics and matches a meat sausage roll for both taste and texture." The idea is to make premium meat mimetic sausage rolls more accessible to consumers who are reducing or even eliminating meat from their diets. The new vegan sausage rolls will be available from [Sainsbury’s](https://www.trendhunter.com/trends/spicy-pepperoni-style-slices) in packs of eight as of May 3, 2023. Image Credit: Squeaky Bean ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 14% | Activity: 22% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Meat Mimetics:** There is an opportunity to innovate by creating plant-based products that mimic the taste and texture of meat to cater to consumers who want to reduce their meat consumption. - **Vegan Convenience Foods:** There is an opportunity to create more ready-to-eat vegan snacks and meals that cater to consumers with busy lifestyles. - **Plant-based Pastry:** There is an opportunity to innovate by creating more plant-based pastry alternatives for classic dishes. ### Where This Applies - **Plant-based Meat Alternatives:** The plant-based meat industry can capitalize on the demand for meat mimetic products by offering more options and expanding their market. - **Convenience Foods:** The convenience food industry can capitalize on the demand for vegan products by creating more on-the-go options like vegan sausage rolls. - **Bakery Products:** The bakery industry can capitalize on the demand for plant-based pastry by creating more innovative products for consumers who follow a vegan or vegetarian diet. ## Related on Trend Hunter - [Faux Meat Sausage Rolls](https://www.trendhunter.com/trends/vegan-sausagey-rolls.md) - [Ready-to-Eat Vegan Snacks](https://www.trendhunter.com/trends/squeaky-bean-vegan-snacks.md) - [Reformulated Vegan Sausage Rolls](https://www.trendhunter.com/trends/walls-tasty-vegan-jumbo-roll.md) - [Spicy Meat-Free Pizza Toppings](https://www.trendhunter.com/trends/spicy-pepperoni-style-slices.md) - [Vegan-Friendly Sandwich Toppers](https://www.trendhunter.com/trends/cured-meat-style-slices.md) - [Vegan English-Style Sausages](https://www.trendhunter.com/trends/cumberlandstyle-sausages.md) - [Vegan Veggie Sausages](https://www.trendhunter.com/trends/plant-provision.md) - [Ready-to-Eat Plant-Based Bacon](https://www.trendhunter.com/trends/crispy-bacon-style-strips.md) - [Savory Meat-Free Pastry Snacks](https://www.trendhunter.com/trends/walls-pastry-vegan-range.md)