# Traditional Meat-Free Pastries The Country Choice Vegan Sausage Roll is Made with Quorn Filling By Michael Hemsworth | Published 2019-10-30 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/vegan-sausage-roll References: [conveniencestore](https://www.conveniencestore.co.uk/products/county-choice-stays-on-trend-with-vegan-sausage-roll/598971.article) & [countrychoice](https://www.countrychoice.co.uk) The [Country Choice](https://www.trendhunter.com/trends/country-choice-festive-range) Vegan Sausage Roll has been announced by the brand as a new product that targets the rising number of UK consumers opting to go vegetarian or vegan either full-time or part-time. Created with Veganuary in mind, the sausage rolls are made with a premium pastry that's filled with [Quorn meat substitute](https://www.trendhunter.com/trends/quorn-frozen-products) and is intended to be appealing to both meat eaters and vegans alike. Veganuary has experienced a large uptick in recent years and is expected to break records next year given the increasing number of consumers opting to go meat-free. The Country Choice Vegan Sausage Roll will come in cases of 70 for retailers to purchase and feature a shelf life of four hours when placed in a warming cabinet after preparation. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 13% | Activity: 23% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **Meat-free Diet:** Opportunity for companies to develop innovative plant-based meat substitutes and capitalize on the growing number of consumers opting for a vegetarian or vegan lifestyle. - **Veganuary:** Opportunity for businesses to create new products and marketing campaigns specifically geared towards the annual trend of people trying out being vegan for the month of January. - **Vegan Pastry:** Opportunity for bakeries and food companies to develop and market savory vegan pastries to cater to the demand of both meat eaters and vegans. ### Industries Being Reshaped - **Meat Substitutes:** Disruptive innovation opportunity for companies in the meat substitute industry to create new and improved products to attract more consumers towards plant-based diets. - **Food Retail:** Opportunity for retailers to stock and promote a wider range of vegan and vegetarian products, targeting the increasing number of consumers adopting meat-free lifestyles. - **Bakery:** Opportunity for bakeries to expand their offerings and create innovative vegan pastry products to cater to the growing demand for plant-based options. ## Related on Trend Hunter - [Faux Meat Sausage Rolls](https://www.trendhunter.com/trends/vegan-sausagey-rolls.md) - [Reformulated Vegan Sausage Rolls](https://www.trendhunter.com/trends/walls-tasty-vegan-jumbo-roll.md) - [Vegan English-Style Sausages](https://www.trendhunter.com/trends/cumberlandstyle-sausages.md) - [Savory Meat-Free Pastry Snacks](https://www.trendhunter.com/trends/walls-pastry-vegan-range.md) - [Meat-Free Deli Proteins](https://www.trendhunter.com/trends/quorn-1.md) - [Veggie-Based Sausage Ranges](https://www.trendhunter.com/trends/richmond-veggie-tasty-range.md) - [Meatless Steak Pies](https://www.trendhunter.com/trends/steak-pie.md) - [Easy-to-Prepare Plant-Based Foods](https://www.trendhunter.com/trends/quorn-product.md) - [Vegan Veggie Sausages](https://www.trendhunter.com/trends/plant-provision.md)