# Shredded Vegan Salmon Hooked Develops a Sustainable Fish Alternative for the European Market By Kalin Ned | Published 2020-06-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/vegan-salmon References: [greenqueen.hk](https://www.greenqueen.com.hk/swedish-startup-hooked-creates-worlds-first-plant-based-shredded-salmon/) & [linkedin](https://www.linkedin.com/company/hooked-seafood-ab/) Swedish plant-based food tech start-up Hooked is disrupting the industry in Europe with a shredded vegan salmon product. Pegged as first-of-its-kind, the innovation is sustainable, healthy, as well as cruelty- and toxin-free. The main ingredient of the vegan salmon is soy protein. The formulation of the innovation calls for seaweed and algae oil which deliver Omega-3 fatty acids to the body. Hooked uses a wet extrusion process to achieve an edible result. In addition to the vegan salmon, the Stockholm-based start-up is also releasing a [tuna alternative](https://www.trendhunter.com/trends/new-plantbased-tuna) and is planning to develop [plant-based alternatives for calamari and shrimp](https://www.trendhunter.com/trends/fried-shrimp). The move toward vegan seafood comes from a worry that by 2050, there will be a little to no seafood left available in the ocean. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 51% | Activity: 55% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Sustainable Plant-based Seafood:** The development of shredded vegan salmon by Hooked presents a disruptive innovation opportunity for the plant-based seafood industry in Europe. - **Omega-3 Rich Plant-based Ingredients:** The use of seaweed and algae oil in the formulation of vegan salmon opens up opportunities for companies to create innovative plant-based products rich in Omega-3 fatty acids. - **Expansion of Plant-based Seafood Alternatives:** Hooked's plan to develop plant-based alternatives for tuna, calamari, and shrimp indicates a growing trend in the plant-based seafood industry, presenting disruptive innovation opportunities. ### Sectors Adopting This - **Plant-based Food Tech:** The development of shredded vegan salmon by Hooked disrupts the plant-based food tech industry in Europe. - **Sustainable Food Production:** Hooked's sustainable and cruelty-free vegan salmon highlights opportunities for innovation in the sustainable food production industry. - **Seafood Alternatives:** The emergence of plant-based seafood alternatives by Hooked creates disruptive innovation opportunities in the seafood alternatives industry. ## Related on Trend Hunter - [Climate-Friendly Salmon Alternatives](https://www.trendhunter.com/trends/salmoonish.md) - [Ocean-Friendly Plant-Based Seafood](https://www.trendhunter.com/trends/hooked-plantbased-seafood.md) - [Seaweed-Based Salmon Alternatives](https://www.trendhunter.com/trends/salmon-substitute.md) - [3D-Printed Salmon Alternatives](https://www.trendhunter.com/trends/salmon-alternatives.md) - [Plant-Based Smoked Salmons](https://www.trendhunter.com/trends/plant-based-smoked-salmon.md) - [Whole-Cut Plant-Based Salmon](https://www.trendhunter.com/trends/wholecut-plantbased-salmon.md) - [Vegan-Friendly Fish-Inspired Products](https://www.trendhunter.com/trends/plantbased-fish-product.md) - [Plant-Based Salmon Alternatives](https://www.trendhunter.com/trends/salmon-style-flakes.md) - [Unconventional Fish Alternatives](https://www.trendhunter.com/trends/woop4.md)