# Clean Kids Cosmetics Mattel Launches Barbie-Inspired Kids Vegan Roleplay Makeup By Elena Rahman | Published 2022-02-22 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/vegan-roleplay-makeup References: [kidscreen](https://kidscreen.com/2021/11/08/mattel-to-launch-clean-cosmetics-line/) & [about.mattel](https://about.mattel.com/) [Mattel](https://www.trendhunter.com/trends/barbie-chocolate-bars) is launched a new Barbie-inspired range of vegan roleplay makeup after a sealed multi-year partnership with Spain's [Mondo Toys](https://www.trendhunter.com/trends/mondo-x-rockos-modern-life-set). The line of [clean makeup](https://www.trendhunter.com/trends/skincare-makeup) [products are cruelty-free, organic, and produced with a focus on sustainability. The toy giant will include lipstick, three eyeshadows, a lip gloss, a makeup case, and various bags. There are very few clean cosmetics targeted at kids, and Mattel's line aims to become a trailblazer in this sphere. Using vegan ingredients and environmentally sustainable material, the line follows Mattel's new focus on greener products and programs. Some of the brand's other recent eco-initiatives include the Mattel PlayBack toy recycling program, and its Barbies Loves the Ocean line, featuring three dolls made from 90% recycled ocean plastic. Image Credit: Mattel ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 60% | Activity: 60% | Freshness: 11% - Audience gender: 10% men, 90% women - Primary generations: Gen Z - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### Key Themes Behind This Trend - **Clean Kids Cosmetics:** The market for clean and vegan cosmetics for kids is on the rise, creating opportunities for sustainable and cruelty-free beauty brands. - **Eco-friendly Toy Production:** Consumers are becoming increasingly environmentally conscious, creating opportunities for toy manufacturers to produce eco-friendly and sustainable products like Mattel's Barbie Loves the Ocean line. - **Sustainability in Make-up Packaging:** As consumers demand more sustainable products, there is a growing trend towards the use of recyclable or biodegradable packaging in the cosmetics industry, creating opportunities for innovation in packaging design and materials. ### Where This Applies - **Toy Manufacturing:** Toy manufacturers have the opportunity to explore eco-friendly product lines and initiatives to appeal to consumers' growing environmental concerns. - **Cosmetics:** Cosmetics brands have the opportunity to expand into the children's market by introducing cruelty-free, vegan, and sustainable make-up products, offering a new range of products to environmentally conscious consumers. - **Recycling Programs:** Initiatives such as Mattel's PlayBack toy recycling program showcase opportunities for innovative recycling programs that are both environmentally and socially responsible. ## Related on Trend Hunter - [Kid-Safe Makeup Kits](https://www.trendhunter.com/trends/jovy.md) - [Non-Toxic Kid-Friendly Make-Up Kits](https://www.trendhunter.com/trends/kids-makeup-kit.md) - [Berry-Inspired Kids Makeup Kits](https://www.trendhunter.com/trends/childrens-cosmetics.md) - [Gen Alpha Skincare Collaborations](https://www.trendhunter.com/trends/evereden-5.md) - [Beauty Kiosk Playsets](https://www.trendhunter.com/trends/beauty-kiosk-play-set.md) - [Makeup-Themed Dog Toys](https://www.trendhunter.com/trends/makeupthemed-dog-toys.md) - [Fashion Dolls-Inspired Cosmetics](https://www.trendhunter.com/trends/girls-nite-out.md) - [Cosmetics-Themed Dog Toys](https://www.trendhunter.com/trends/pawer-grip-primer-dog-toy.md) - [Certified Carbon-Neutral Toys](https://www.trendhunter.com/trends/mega-bloks-green-town.md)