# Kombucha Snack Bars Vegan Rob's 'Kombuchabar' Blends Fruit, Seeds, Syrup and Kombucha By Laura McQuarrie | Published 2017-12-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/vegan-robs References: [foodbusinessnews.net](http://www.foodbusinessnews.net/Resources/Slideshow/2017/12/New-on-the-shelves-121517/Vegan-Robs.aspx?TipID=4) & [veganrobs](https://veganrobs.com/pages/shop) Since kombucha has become familiar as a health beverage to the mainstream, it has been introduced in a number of inventive beverage varieties, as well as combined with beer and coffee to form flavorful new hybrids—now, [Vegan Rob's](https://www.trendhunter.com/trends/whale-sperm-tortillas) is introducing a snack bar that lets consumers enjoy the benefits of [kombucha in a solid format](https://www.trendhunter.com/trends/probiotic-hydration-powder). The simply titled 'Kombuchabar' is a probiotic-rich snack that is made with kombucha, blended seeds, fruit and tapioca syrup. The shelf-stable bars are available from Vegan Rob's in flavors like [Cranberry](https://www.trendhunter.com/trends/chessmen-spiced-orange-cranberry-cookie), Dark Cacao, Banana and Blueberry. With an increased demand for on-the-go snacks, a number of brands are reinventing favorite beverages like coffee and tea in solid formats for convenient, mess-free snacking that still provides the comforting flavors consumers have come to know and love. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 63% | Activity: 58% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Kombucha Snack Bars:** Opportunity for brands to create more solid format snacks incorporating kombucha, offering the benefits of probiotics in a convenient, on-the-go option. - **Fruit and Seed Blends:** Potential for brands to create innovative snack options by blending different fruits and seeds together for added nutritional value and unique flavor combinations. - **Hybrid Snack Foods:** Rise of new snack products combining different food and beverage categories, appealing to consumers craving novel flavor experiences and convenience. ### Industries Being Reshaped - **Health Food:** Health food industry can tap into the popularity of kombucha by incorporating it into snack bars and other products to cater to health-conscious consumers. - **Snack Food:** Snack food industry can explore the use of fruit and seed blends to create new, nutritious and convenient snack options. - **Beverage:** Beverage industry has the opportunity to experiment with hybrid snack foods, combining different flavors and textures to attract consumers looking for innovative snacking experiences. ## Related on Trend Hunter - [Health-Conscious Probiotic Protein Bars](https://www.trendhunter.com/trends/probiotic-protein-bar.md) - [Gut-Supporting Snack Bars](https://www.trendhunter.com/trends/biome-bars.md) - [Iced Tea Lemonade Kombuchas](https://www.trendhunter.com/trends/iced-tea-lemonade-kombucha.md) - [Spiced Superfood Snack Bars](https://www.trendhunter.com/trends/superfood-protein-bar.md) - [Tropical Vegan-Friendly Snack Bars](https://www.trendhunter.com/trends/jambar-tropical-trio.md) - [Seaweed-Infused Kombuchas](https://www.trendhunter.com/trends/seaweed-fermented-beverage.md) - [Instant Probiotic Tea Powders](https://www.trendhunter.com/trends/instant-kombucha.md) - [Mini Probiotic Beverages](https://www.trendhunter.com/trends/ferm-kombucha.md) - [Milk Tea-Flavored Protein Bars](https://www.trendhunter.com/trends/flavored-protein-bar.md)