# Meatless Vegan Roasts Vegusto's Vegan Roast is Made with Wheat Protein, Herbs and Vegetable Oils By Laura McQuarrie | Published 2015-12-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/vegan-roast References: [peta.org.uk](http://www.peta.org.uk/blog/vegan-christmas-roasts/) & [vegusto](http://vegusto.co.uk/vegan-meat-alternative-roast-rustic.html) In order to make sure that all family members can be included at the holiday table, Vegusto makes a vegan roast that will satisfy those following a [plant-based and meat-free diet](https://www.trendhunter.com/trends/holiday-feast-meals). The Rustic Roast is made with a combination of wheat protein, vegetable oils, rock salt and herbs, which is high in protein and made without hydrogenated fat, cholesterol and palm oi. The roast makes a perfect side to potatoes, beans and can be topped with Vegusto's [No Moo Sauce](https://www.trendhunter.com/trends/vegetarian-gravy). While there may have been few convincing [meat alternatives for vegans and vegetarians](https://www.trendhunter.com/trends/vegchop) just a few years ago, now there are plenty of flavorful products suited for daily life and special holidays that are made with soy, vegetable proteins and nuts. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 20% | Activity: 39% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Flavorful Meat Alternatives:** The rise of flavorful products made with soy, vegetable proteins, and nuts presents an opportunity for innovative meat alternatives in the vegan and vegetarian market. - **Plant-based Holiday Meals:** The demand for plant-based holiday meal options creates a disruptive innovation opportunity for companies to develop delicious vegan roasts and alternatives that can be enjoyed by all family members. - **Healthier Meat Substitutes:** The trend towards healthier alternatives without hydrogenated fat, cholesterol, and palm oil opens up avenues for companies to create innovative and nutritious meat substitutes. ### Industries Being Reshaped - **Vegan and Vegetarian Food:** The vegan and vegetarian food industry can capitalize on the growing demand for meatless roasts and flavorful plant-based products for holidays and daily consumption. - **Food Manufacturing:** Food manufacturers have the opportunity to develop and produce innovative vegan roasts using wheat protein, vegetable oils, and herbs as substitutes for meat-based products. - **Sauces and Condiments:** The sauces and condiments industry can explore the creation of innovative vegan sauces, like Vegusto's No Moo Sauce, that complement meatless roasts and enhance their flavors. ## Related on Trend Hunter - [Mycelium-Based Holiday Roasts](https://www.trendhunter.com/trends/mycelium-turkey-roast.md) - [Meat-Free Christmas Roasts](https://www.trendhunter.com/trends/this-chestnut-mushroom-caramelised-onion-nut-roast.md) - [Meatless Turkey Alternatives](https://www.trendhunter.com/trends/omv-vegan-no-turkey.md) - [Meatless Duck Alternatives](https://www.trendhunter.com/trends/vegan-roast-duck.md) - [Lamb-Free Easter Roasts](https://www.trendhunter.com/trends/no-lamb-roasting-joint.md) - [Seitan-Based Vegan Steaks](https://www.trendhunter.com/trends/vegan-steaks.md) - [Vegan Holiday Meal Wraps](https://www.trendhunter.com/trends/festive-stuffing-winter-veg-wrap.md) - [Bean-Based Meatloaves](https://www.trendhunter.com/trends/vegan-meatloaf.md) - [Marbled Vegan Ribeye Steaks](https://www.trendhunter.com/trends/misteak.md)