# Plant-Powered Ready Meals GRUBBY's Vegan Ready Meal Range is Chef-Crafted & High in Protein By Laura McQuarrie | Published 2025-08-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/vegan-ready-meal-range References: [vegconomist](https://vegconomist.com/gastronomy-food-service/delivery-services/grubby-allplants-dishes-back-market-first-ready-meal-range/) & [grubby](https://grubby.co.uk/ready-meals)  [GRUBBY](https://www.trendhunter.com/trends/grubby-frozen-meal-range), known for providing chef-prepared [plant-based meal kits](https://www.trendhunter.com/trends/bosh-range), has officially launced its first [frozen vegan ready meal](https://www.trendhunter.com/trends/fiid-plantbased-meals) range with nourishing, conveniently packed dishes that are ready to heat and eat in minutes. These new chef-crafted, nutritionist-approved meals are wholly plant-based, free from artificial ingredients, fueled by whole foods and abundant in protein. This range of plant-powered ready meals includes globally inspired favorites like the Tex Mex Protein Bowl and Tofu Saag Curry. Getting a wide variety of protein and keeping meals interesting can be a challenge on a plant-based diet, but customers can appreciate that GRUBBY's new range features not just tofu and beans but also tempeh, as seen in the Tempeh & Beetroot Rice Bowl with Chickpea Smash. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 59% | Activity: 60% | Freshness: 47% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **High-protein Plant-based Meals:** A surge in consumer demand for nutritious, plant-based protein options highlights the potential for innovations in developing diverse, protein-rich meal offerings. - **Convenient Vegan Ready Meals:** With the increasing popularity of quick and easy meal solutions, there is a growing opportunity to disrupt the market by expanding ready-to-heat vegan meal offerings tailored for on-the-go lifestyles. - **Globally Inspired Vegan Dishes:** The appeal of globally inspired vegan dishes presents an opportunity to create multicultural eating experiences within the ready meal sector. ### Sectors Adopting This - **Frozen Food Industry:** The launch of GRUBBY's plant-powered ready meals underscores the growing niche for premium, health-focused frozen food options devoid of artificial ingredients. - **Plant-based Food Industry:** The development of diverse, protein-packed vegan meals represents a significant opportunity for growth and innovation in the plant-based food industry. - **Nutrition and Wellness Industry:** Chef-crafted, nutritionist-approved ready meals indicate a fusion of culinary expertise and nutritional science, potentially revolutionizing health-oriented food offerings. ## Related on Trend Hunter - [Plant-Based Frozen Ready Meals](https://www.trendhunter.com/trends/grubby-frozen-meal-range.md) - [Festive Plant-Powered Meal Kits](https://www.trendhunter.com/trends/plant-based-christmas-menu.md) - [Plant-Based Recipe Kit Meals](https://www.trendhunter.com/trends/grubby-and-bosh.md) - [Plant-Powered Superfood Meals](https://www.trendhunter.com/trends/plant-points.md) - [Ready-to-Eat Vegan Meals](https://www.trendhunter.com/trends/readytoeat-vegan-meal.md) - [Heat-and-Eat Plant-Based Meals](https://www.trendhunter.com/trends/merchant-gourmet-meals-in-minutes.md) - [Co-Branded Meal Kits](https://www.trendhunter.com/trends/co-branded-meal-kits.md) - [Ready-to-Eat Plant-Based Meals](https://www.trendhunter.com/trends/beyond-meals.md) - [Collaborative Restaurant Recipe Kits](https://www.trendhunter.com/trends/grubby-and-leon-grocery.md)