# Coffee Shop Protein Bowls Starbucks' is Releasing a New Vegan Protein Bowl By Mishal Omar | Published 2017-07-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/vegan-protein-bowl References: [refinery29](http://www.refinery29.com/2017/07/162892/new-starbucks-vegan-protein-bowl-food) [Starbucks](https://www.trendhunter.com/trends/starbucks-protein-drink-with-coffee) is expanding its food offerings in-store, and its new Vegan Protein Bowls will be part of the [snacks and meals](https://www.trendhunter.com/trends/subway-canada-2) that the coffee chain will feature. It was recently announced that the brand will be offering a Chicken Quinoa & Protein Bowl, along with a Seared Steak, Egg an Tomatillo Wrap, but Starbucks also wanted to accommodate those with dietary restrictions. As a result, it will be offering a [Vegan Lentils & Vegetables Protein Bowl](https://www.trendhunter.com/trends/bol-protein-power-pots) served on brown rice. The bowl will contain a variety of wholesome ingredients that range from butternut squash and roasted tomatoes, to sunflower seed and a lemon tahini dressing that is served on the side. This vegan protein bowl ensures that the Starbucks brand is able to cater to consumers who have dietary restrictions. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 26% | Activity: 40% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Increased Vegan Food Options:** Starbucks' introduction of a Vegan Protein Bowl reflects the growing demand for plant-based food products. - **Expansion of Food Offerings:** Starbucks' decision to offer more food options in-store demonstrates a trend of coffee chains diversifying their offerings to attract and retain customers. - **Health-conscious Snacking:** The launch of Starbucks' Vegan Protein Bowl aligns with the trend of consumers seeking out healthier snack options while on the go. ### Where This Applies - **Food and Beverage:** The food and beverage industry is being disrupted by the increasing popularity of plant-based and healthier food options. - **Coffee Chains:** Coffee chains like Starbucks are proactively innovating their menus to meet the changing preferences of their customers. - **Convenience Stores:** Convenience stores are starting to prioritize offering healthier and more diverse food options to cater to health-conscious consumers. ## Related on Trend Hunter - [Customizable Protein Beverages](https://www.trendhunter.com/trends/cold-foam-drinks.md) - [Ready-to-Drink Protein Coffees](https://www.trendhunter.com/trends/starbucks-protein-drink-with-coffee.md) - [Protein-Enhanced Cold Foams](https://www.trendhunter.com/trends/protein-banana-cold-foam.md) - [Cozy Post-Holiday Menus](https://www.trendhunter.com/trends/starbucks-spotlights.md) - [Protein Smoothie Bowls](https://www.trendhunter.com/trends/protein-smoothie-bowls.md) - [Yeast-Based Cafe Protein Toppings](https://www.trendhunter.com/trends/starbucks-india-and-superyou.md) - [Protein-Rich Breakfast Bowls](https://www.trendhunter.com/trends/farm-fresh-protein-bowls.md) - [Globally Flavored Protein Bowls](https://www.trendhunter.com/trends/sustainable-protein-bowls.md) - [Protein-Packed Coffeehouse Drinks](https://www.trendhunter.com/trends/beans-brews-protein-coffee.md)