# Probiotic Oat Beverages Lifeway Foods Created a Dairy-Free, Vegan Probiotic Beverage By Laura McQuarrie | Published 2021-09-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/vegan-probiotic-beverage References: [globenewswire](https://www.globenewswire.com/fr/news-release/2021/09/21/2300712/0/en/Lifeway-Foods-to-Debut-New-Dairy-Free-Probiotic-Oat-Beverage-at-Natural-Products-Expo-East.html) & [lifewaykefir](https://lifewaykefir.com/) At Natural Products Expo East, [Lifeway Foods](https://www.trendhunter.com/trends/lifeway-mshrm-oat) debuted a vegan probiotic beverage to expand its portfolio of probiotic products. The all-new plant-based Lifeway Oat line helps to support the microbiome with 10 live and active cultures that are free from dairy and certified vegan. Made with 100% whole-grain oats, the beverages are packed with heart-healthy ingredients and they can be found in satisfying flavors like vanilla, strawberry vanilla, peaches and cream, berries and cream, apple cinnamon and blueberry maple. For those who prefer their [probiotic beverages](https://www.trendhunter.com/trends/activia-kefir) unflavored, the brand also offers a plain option. The drinkable [plant-based beverages](https://www.trendhunter.com/trends/fazer-aito) are nourishing wellness drinks that tap into some of the highest consumer demands of the moment, which are only set to grow over the coming years. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 37% | Activity: 38% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Plant-based Probiotic Products:** Opportunity for companies to expand their portfolio of plant-based probiotic products to cater to the growing demand for vegan options. - **Microbiome-supporting Products:** Opportunity for developing more microbiome-supporting products using probiotics to promote gut health. - **Heart-healthy Beverages:** Opportunity for creating heart-healthy beverages using whole-grain ingredients to meet the needs of consumers seeking functional beverages. ### Who This Affects Most - **Food and Beverage:** Food and beverage companies can expand their product lines to include plant-based, microbiome-supporting, and heart-healthy options to appeal to health-conscious consumers. - **Health and Wellness:** There is an opportunity for health and wellness companies to develop products that promote gut health using probiotics and other microbiome-supporting ingredients. - **Vegan Products:** Companies specializing in vegan products can offer more options to their consumers by including plant-based probiotic beverages in their portfolio. ## Related on Trend Hunter - [Vegan Probiotic Yogurt Products](https://www.trendhunter.com/trends/oat-kefir-yorgut.md) - [Adaptogenic Oat Beverages](https://www.trendhunter.com/trends/lifeway-mshrm-oat.md) - [Oat-Based Yogurt Drinks](https://www.trendhunter.com/trends/beyond-moo.md) - [Fruity Plant-Based Yogurts](https://www.trendhunter.com/trends/vitasoy.md) - [Hybrid Oat Milks](https://www.trendhunter.com/trends/lactantia-milk-n-oats.md) - [Vegan-Friendly Milk Beverages](https://www.trendhunter.com/trends/veganfriendly-milk-beverage.md) - [Boldly Flavored Kefir Drinks](https://www.trendhunter.com/trends/kefir-flavor.md) - [Probiotic Animal-Free Yogurt Drinks](https://www.trendhunter.com/trends/drinkable-yogurt-alternative.md) - [Family-Friendly Dairy-Free Yogurts](https://www.trendhunter.com/trends/dairyfree-yogurt-range.md)