# Customizable Plant-Based Meat Mixes The Loryma Vegan Premixes are Perfect for DIY Recipes By Michael Hemsworth | Published 2021-10-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/vegan-premixes References: [foodbev](https://www.foodbev.com/news/loryma-develops-new-plant-based-meat-application-concept/) & [crespeldeitersgroup](https://crespeldeitersgroup.com/loryma/)  There are a growing number of pre-made [plant-based meat products](https://www.trendhunter.com/trends/new-this-product) on the market, so these [Loryma](https://www.trendhunter.com/trends/loryma) vegan premixes have been created to help offer consumers a way to create their very own recipes from the comfort of their own kitchen. The products are premixed and work by being mixed with water before being used to craft a range of recipes including [plant-based burger patties](https://www.trendhunter.com/trends/shape-sizzle-mince), nuggets and breaded cutlets. The products are all crafted without E-numbers and boast a protein content that is quite comparable to real meat. Managing Director of Loryma Henrik Hetzer spoke on the new Loryma vegan premixes saying, "Our do-it-yourself solution addresses a target group that is keen on creative cooking and wants to know all about the ingredients involved. With our product, we help manufacturers meet the high demands of conscious consumers who want [a] clean label, optimised nutritional values, along with creative freedom in preparation and, of course, a convincing mouthfeel.” Image Credit: Crespel & Deiters ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 41% | Activity: 64% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **DIY Plant-based Meat:** The trend of customizable plant-based meat mixes allows consumers to create meat alternatives tailored to their taste. - **E-number-free Products:** The Loryma vegan premixes cater to the consumers' demand for clean food by being free of E-numbers. - **Optimized Nutritional Composition:** Providing customizable plant-based meat mixes with optimized nutritional values can appeal to the health-conscious consumer market. ### Sectors Adopting This - **Vegan & Vegetarian Alternatives:** The customizable vegan premixes can disrupt the pre-made plant-based meat products market and create opportunities for manufacturers to cater to DIY food trends. - **Food Ingredient Suppliers:** Suppliers of clean, natural food ingredients can capitalize on the trend and demand for E-number-free products by providing ingredients for customizable premixes. - **Manufacturing & Food Processing:** Food manufacturers can enter the customizable plant-based meat mix market and tap into the rising demand by offering premixes with optimized nutritional composition, creative freedom and a unique mouthfeel. ## Related on Trend Hunter - [Vegan-Friendly Product Premixes](https://www.trendhunter.com/trends/vitatex-vegan-snack-premix.md) - [Meat Alternative Food Mixes](https://www.trendhunter.com/trends/vitatex-vegansnackmix.md) - [Vegan Tuna Prototypes](https://www.trendhunter.com/trends/loryma.md) - [Plant-Based Meat-Like Extrudates](https://www.trendhunter.com/trends/planteneers-fiildtex.md) - [Semi-Finished Plant-Based Beef Products](https://www.trendhunter.com/trends/beef-alternatives.md) - [Minimal-Ingredient Vegan Proteins](https://www.trendhunter.com/trends/preposterous-foods.md) - [Functional Affordable Plant-Based Foods](https://www.trendhunter.com/trends/planteneers-fiildmeat-s-111404-system.md) - [Minimal Ingredient Alt Meats](https://www.trendhunter.com/trends/more-foods.md) - [Chef-Approved Plant-Based Meats](https://www.trendhunter.com/trends/redefine-meat-products.md)