# Plant-Based Prawn Crackers Native Snacks' 'Vegan Prawn Crackers' are Set to Launch in the UK By Niko Pajkovic | Published 2021-09-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/vegan-prawn-crackers References: [veganfoodandliving](https://www.veganfoodandliving.com/news/native-snacks-launches-first-vegan-prawn-crackers/) & [wearenativesnacks](https://www.wearenativesnacks.com/) Popular plant-based snack brand Native Snacks is set to launch its first line of 'Vegan Prawn Crackers' in the United Kingdom. The chip-like snack will be offered in two flavors -- 'Original Prawn Flavor' and 'Sweet Chilli.' The first-of-its-kind in the UK, 'Vegan Prawn Crackers' will launch with the major retailer [Asda](https://www.trendhunter.com/trends/this-product) in 222 locations on October 4. According to the company, the [plant-based snacks](https://www.trendhunter.com/trends/snacklins-range-of-crisps) intend to mimic real prawn crackers, presenting a light and crunchy texture with a delicate flavor. [Native Snacks'](https://www.trendhunter.com/trends/basic-burger) 'Vegan Prawn Crackers' will be available in 60g sharing bags, making them a perfect vegan party snack. In addition, they are well-suited for those on a diet, as one serving of the crackers comes in at less than 99 calories. Image Credit: Native Snacks ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 21% | Activity: 28% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Plant-based Snacks:** The growing demand for vegan options presents an opportunity for companies to expand their plant-based snack offerings. - **Mimicking Real Foods:** Creating plant-based alternatives that mimic the taste and texture of real animal-based products is a trend that is gaining traction and presents an opportunity for companies to innovate in this space. - **Healthy Snacking:** With consumers becoming increasingly health-conscious, there is a growing demand for healthy snack options like Native Snacks' Vegan Prawn Crackers which are low in calories and suitable for those on a diet. ### Sectors Adopting This - **Plant-based Foods:** As the trend towards plant-based diets continues to grow, the plant-based food industry presents a huge opportunity for companies to innovate and meet consumer demand. - **Snack Foods:** The snack food industry presents opportunities for companies to develop new and innovative products that cater to different dietary needs like veganism while providing healthy, tasty options for consumers. - **Retail:** The growing demand for plant-based and healthy snack options presents opportunities for retailers to expand their product offerings and attract new customers. ## Related on Trend Hunter - [Vegan-Friendly Seafood Chips](https://www.trendhunter.com/trends/fairfields-farm-prawn-cocktail-crisps.md) - [Savory Plant-Based Snacks](https://www.trendhunter.com/trends/crave-plant-based-snacks.md) - [Revamped Vegan Snack Chips](https://www.trendhunter.com/trends/fairfields-farm-crisps.md) - [Crispy Coconut Shrimp Alternatives](https://www.trendhunter.com/trends/crispy-coconut-shrimpz.md) - [Plant-Based Crispy Fried Shrimps](https://www.trendhunter.com/trends/fried-shrimp.md) - [Better-for-You Cheesy Puffs](https://www.trendhunter.com/trends/flamin-hot-wotsinits.md) - [Globally Inspired Plant-Based Popcorn](https://www.trendhunter.com/trends/popcornaa.md) - [Ready-to-Eat Vegan Snacks](https://www.trendhunter.com/trends/squeaky-bean-vegan-snacks.md) - [Plant-Based Low-Calorie Rice Crisps](https://www.trendhunter.com/trends/chikas-rice-crisps.md)