# Vegan Beauty Pop-Ups The 'Little Vegan Pop-Up' by Superdrug Spotlights Plant-Based Beauty Products By Laura McQuarrie | Published 2018-03-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/vegan-pop-up References: [livekindly.co](https://www.livekindly.co/uk-beauty-store-superdrug-launches-vegan-outlet/) & [superdrug](https://www.superdrug.com/blog/superdrug-loves/little-vegan-pop-up-by-superdrug?utm_source=facebook&utm_medium=social&utm_campaign=little-vegan-pop-up-by-superdrug) [Superdrug](https://www.trendhunter.com/trends/superdrug-beauty-playground), one of the largest health and beauty retailers in the UK, recently launched the [Little Vegan Pop](https://www.trendhunter.com/trends/2026-fall-product-lineup)-Up as a means of making it on easy for conscious consumers to find ethical and cruelty-free products that are free from animal ingredients. Many consumers see Superdrug as a great source of vegan-friendly beauty products, but the retailer is now amplifying its efforts as the demand for vegan products only continues to grow. As it notes: "Reading labels and keeping your eyes peeled for leaping bunnies and the vegan stamp of approval can be time-consuming, so we’ve eliminated the challenge." At the Little Vegan Pop-Up by Superdrug, consumers can shop with confidence, knowing that they will be able to find a range of quality, affordable and completely vegan-friendly products—including everything from haircare solutions and nail polish to grooming tools. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 87% | Activity: 93% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### Why This Trend Is Growing - **Vegan Pop-up:** Vegan pop-ups are becoming increasingly popular and offer an opportunity for retailers to showcase their range of vegan beauty products. - **Cruelty-free Products:** Consumers are increasingly demanding cruelty-free products and brands can innovate by incorporating more ethical and environmentally-friendly ingredients in their beauty products. - **Plant-based Beauty:** Plant-based beauty is gaining popularity and brands should consider incorporating more natural, vegan-friendly ingredients in their products to meet consumer demand. ### Industries Being Reshaped - **Health & Beauty:** The health and beauty industry can disrupt their eco-friendly and vegan lines to capture the growing market demand and capitalize on eco-friendly practices. - **Retail:** There is an opportunity for retailers to introduce pop-up shops featuring vegan products as a means to test out the market before investing in a permanent retail space. - **Sustainability:** As the trend of vegan pop-ups grow, there is an opportunity for various sectors to focus more on sustainability, such as incorporating green energy and materials to align with ethical practices. ## Related on Trend Hunter - [Interactive Beauty Destinations](https://www.trendhunter.com/trends/superdrug-beauty-playground.md) - [Digital Cosmetics Pop-Ups](https://www.trendhunter.com/trends/digital-pop-up.md) - [Pharmacy K-Beauty Expansions](https://www.trendhunter.com/trends/superdrug-kbeauty.md) - [Gen Z-Approved Skincare Ranges](https://www.trendhunter.com/trends/smuuti-skin.md) - [Grocer-Launched Vegan Skincare Products](https://www.trendhunter.com/trends/vegan-skincare-products.md) - [Fully Vegan Product Lines](https://www.trendhunter.com/trends/100-vegan.md) - [Grocer-Inspired Beauty Retail Pop-Ups](https://www.trendhunter.com/trends/benefit-benemart-holiday-concept-shop.md) - [Vegan Personal Care Cosmetics](https://www.trendhunter.com/trends/the-body-shop-vegan.md) - [Plant-Based Chocolate Pop-Ups](https://www.trendhunter.com/trends/plant-bars.md)