# Plant-Based Poke Bowls Veestro Serves Vegan Poke Bowls with "Meat" from Ocean Hugger Foods By Laura McQuarrie | Published 2018-01-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/vegan-poke References: [peta.org](https://www.peta.org/living/food/plant-based-vegan-food-trends-2018/) & [instagram](https://www.instagram.com/p/Bb-s4AIjqwY/) Poke bowls are Hawaiian raw fish dishes served with rice that have become extremely popular over the past few years—to cater to consumers who prefer plant-based options, meal delivery service Veestro collaborated with [Ocean Hugger Foods](https://www.trendhunter.com/trends/plant-based-smoked-salmon) for an all-vegan poke bowl. Ahi tuna is the fish that is often used as the feature meat in a poke bowl, and Ocean Hugger Foods has created its own plant-based version called 'Ahimi' that is made from tomatoes and a few other savory ingredients. In terms of look, taste and texture, the product is said to be a satisfying substitute for real tuna. A rise in plant-based eating has inspired consumers to rethink all of the items on their plate. Although there are plenty of vegan-friendly versions of chicken, beef and pork that have been launched over time by innovative plant-based brands, raw fish substitutes remain largely unexplored. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 39% | Activity: 55% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Plant-based Poke Bowls:** Opportunity for plant-based brands to develop innovative alternatives to traditional poke bowl ingredients, like raw fish substitutes made from sustainable, vegan-friendly ingredients. - **Rethinking Plate:** Increasing interest in plant-based eating encourages consumers to explore plant-based alternatives for all items on their plate, including traditionally meat-focused dishes like poke bowls. - **Unexplored Raw Fish Substitutes:** Market gap exists for plant-based brands to create innovative raw fish substitutes that mimic the look, taste, and texture of traditional options, providing vegan-friendly alternatives for poke bowls. ### Sectors Adopting This - **Meal Delivery Services:** Meal delivery services like Veestro have an opportunity to capitalize on the rising demand for plant-based meals and offer products like vegan poke bowls to cater to their vegan and health-conscious customers. - **Plant-based Food Brands:** Plant-based food brands have the potential to disrupt the traditional poke bowl industry by offering innovative and sustainable plant-based alternatives to fish, appealing to the growing number of consumers looking for plant-based options. - **Alternative Protein Market:** The alternative protein market can explore the development of plant-based raw fish substitutes to create new options for consumers who want to enjoy poke bowls without traditional animal-based proteins, contributing to the overall growth of the plant-based protein industry. ## Related on Trend Hunter - [Sushi-Grade Plant-Based Poke Bowls](https://www.trendhunter.com/trends/pokeworks-plantbased-tuna.md) - [Beet-Based Vegan Poke](https://www.trendhunter.com/trends/trader-joes-vegan-poke.md) - [Frozen-to-Fresh Poke Bowls](https://www.trendhunter.com/trends/plant-based-poke-bowl.md) - [Unconventional Fish Alternatives](https://www.trendhunter.com/trends/woop4.md) - [Whole-Cut Plant-Based Tuna](https://www.trendhunter.com/trends/impact-food.md) - [Plant-Based Foodservice Sashimis](https://www.trendhunter.com/trends/plantbased-tuna-sashimi.md) - [Plant-Based Tuna Cubes](https://www.trendhunter.com/trends/current-tuna.md) - [Meatless Slab Sushi](https://www.trendhunter.com/trends/vegan-spam-musubi.md) - [QSR Poke Bowl Lineups](https://www.trendhunter.com/trends/premium-poke-bowls.md)