# Wood-Fired Vegan Pizzerias Purezza is Expanding in the UK with a Second Plant-Based Pizza Parlor By Laura McQuarrie | Published 2017-12-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/vegan-pizzeria References: [purezza](http://purezza.co.uk/) [Purezza](https://www.trendhunter.com/trends/vegan-marketplace), the UK's only wood-fired vegan pizzeria with an established location in Brighton, is planning to open its second location in London, which will cater to a wide range of diners, regardless of their dietary needs or choices. The rise of plant-based eating has shown consumers that eating a vegan meal need not be a choice that feels restrictive. At Purezza’s newest location, consumers will be able to enjoy inventive alternatives to animal-based products such as meat and cheese, with Purezza’s plant-based take on pancetta, mince and rice mozzarella. A growing demand for plant-based eating has resulted in the addition of more vegan-friendly menu items, the launch of [entirely plant-based restaurants](https://www.trendhunter.com/trends/restaurant-takeover) and popular restaurant chains creating spin-offs that cater specifically to vegetarians and vegans. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 64% | Activity: 35% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Rise of Plant-based Eating:** Opportunity for creating innovative plant-based alternatives to animal-based products like meat and cheese. - **Expansion of Vegan-friendly Menus:** Opportunity for restaurants to add more vegan-friendly menu items and cater to the growing demand for plant-based eating. - **Launch of Plant-based Restaurants:** Opportunity for entrepreneurs to create entirely plant-based restaurants that cater specifically to vegetarians and vegans. ### Sectors Adopting This - **Food and Beverage:** Innovations in plant-based alternatives to animal-based products can disrupt the traditional meat and dairy industry. - **Hospitality:** Restaurants and chains can capitalize on the demand for vegan-friendly options by expanding their menus and offering plant-based alternatives. - **Entrepreneurship:** The rise of plant-based eating creates opportunities for entrepreneurs to launch innovative plant-based restaurants. ## Related on Trend Hunter - [Authentically Inspired Plant-Based Pizzas](https://www.trendhunter.com/trends/vegana-pizza.md) - [Vegan QSR Pizza Options](https://www.trendhunter.com/trends/pepperonnay.md) - [Vegan Pepperoni Pizzas](https://www.trendhunter.com/trends/pizza-my-heart.md) - [Personal-Sized Plant-Based Pizzas](https://www.trendhunter.com/trends/plantbased-pizzas1.md) - [Accessible Vegan-Friendly Pizzas](https://www.trendhunter.com/trends/papa-johns-and-la-vie.md) - [Ready-to-Eat Vegan Pizzas](https://www.trendhunter.com/trends/dr-oetker-1.md) - [Limited-Edition Vegan BBQ Pizzas](https://www.trendhunter.com/trends/vegan-bbq-chicken-pizza.md) - [Vegan Detroit-Style Pizzas](https://www.trendhunter.com/trends/emmy-squared-pizza.md) - [Satisfying Meat-Free Pizza Menus](https://www.trendhunter.com/trends/toppers-pizza-vegan-pizzas.md)