# Plant-Based Pizzerias '00 + Co' Will Exclusively Serve Vegan Pizzas in NYC By Laura McQuarrie | Published 2016-01-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/vegan-pizzas References: [vegnews](http://vegnews.com/articles/page.do?pageId=7301&catId=1) & [matthewkenneycuisine](http://matthewkenneycuisine.com/hospitality/plant-food-and-wine/) Matthew Kenny is known as a masterful vegan chef behind Plant Food + Wine in California—and soon, he will also be known as the force that brought the world many vegan pizzas through a new concept called '00 + Co.' 00 + Co is set to open in New York City's East Village, featuring a menu of wood-fired, vegetable-based pizzas. As far as how the vegan adaptations will be prepared, the pizzas will be topped with a variety of nut-based cheeses, pestos and an assortment of other vegan-friendly condiments that remind of pizza's indulgent Italian roots. The double zero in the eatery concept's name is meant to allude to the fine Italian-inspired flour that's used in the pizzeria's dishes. While there has been a surge in mock meat products for vegans and vegetarians in the past few years, consumers seem to be favoring a return to simplicity and ingredients purely from the earth. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 21% | Activity: 10% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Plant-based Pizzerias:** Opportunity for plant-based pizzerias to cater to the growing demand for vegan-friendly options. - **'00 + Co':** Launching a new concept in NYC that exclusively serves vegan pizzas using nut-based cheeses and pestos. - **Return to Simplicity:** Consumers are favoring ingredients purely from the earth in their plant-based food choices. ### Sectors Adopting This - **Food and Beverage:** An industry that can explore new plant-based pizza concepts and recipes to cater to the vegan market. - **Hospitality:** Opportunity for vegan pizzerias to create unique dining experiences for customers seeking plant-based options. - **Health and Wellness:** Growing demand for vegan and plant-based options reflects the increasing emphasis on health and well-being. ## Related on Trend Hunter - [Nut-Based Vegan Pizzas](https://www.trendhunter.com/trends/nutbased-vegan-pizza.md) - [Vegan Detroit-Style Pizzas](https://www.trendhunter.com/trends/emmy-squared-pizza.md) - [Plant-Based Pizza Ingredients](https://www.trendhunter.com/trends/plantbased-pizza-ingredients.md) - [Plant-Based Pizza Pop-Ups](https://www.trendhunter.com/trends/slice-club.md) - [Cowless Pizzeria Cheeses](https://www.trendhunter.com/trends/new-cultures-vegan-cheese.md) - [Satisfying Meat-Free Pizza Menus](https://www.trendhunter.com/trends/toppers-pizza-vegan-pizzas.md) - [Authentically Inspired Plant-Based Pizzas](https://www.trendhunter.com/trends/vegana-pizza.md) - [Collaboration Vegan Pizzas](https://www.trendhunter.com/trends/melt-pizzas-and-notco.md) - [Vegan Pepperoni Pizzas](https://www.trendhunter.com/trends/pizza-my-heart.md)