# Vegan-Only Pizzerias First-Ever 'Vegan PizzaExpress' Opens in London, England By Niko Pajkovic | Published 2021-09-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/vegan-pizzaexpress References: [veganfoodandliving](https://www.veganfoodandliving.com/news/vegan-pizzaexpress-opens-doors-in-london/) & [pizzaexpress](https://www.pizzaexpress.com/) UK-based pizza chain PizzaExpress has announced the launch of 'Vegan PizzaExpress,' its first-ever vegan-only pizzeria in London, England. The pop-up restaurant aims to celebrate the brand's broader release of its newly expanded vegan menu, which will be made available at regular PizzaExpress locations throughout the UK on September 21st. In addition to offering the new vegan menu items, 'Vegan PizzaExpress' will be serving up vegan versions of PizzaExpress's most popular dishes. For example, customers will be able to try the 'Vegan Diavolo,' a traditionally meat-covered pizza that will be given a plant-based makeover consisting of smoky jackfruit "pepperoni" and vegan mozzarella. “Every single one of our new vegan pizzas stays true to the unique flavors of the original versions,” says Jane Treasure, Food & Beverage Director at Pizza Express. Even the chain's classic pepperoni pizza has received an all-vegan upgrade called the 'Vegan American Hot,' which has been created to mimic the taste of the original pizza. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 34% | Activity: 59% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Vegan Fast Food:** The growing trend of vegan-only fast food chains presents an opportunity for businesses to offer healthier and ethical options - **Plant-based Meat Alternatives:** As more consumers shift towards plant-based diets, developing meat alternatives using plant-based ingredients can lead to disruptive innovation opportunities - **Sustainability in Restaurants:** As consumers become increasingly environmentally conscious, integrating sustainable practices into restaurants, such as reducing food waste and using eco-friendly packaging, can provide a competitive advantage ### Sectors Adopting This - **Restaurant:** Restaurants can adopt vegan menus and practices to cater to the growing demand for plant-based options - **Food Manufacturing:** Food manufacturers can develop innovative and sustainable meat alternatives using plant-based ingredients to address the demand for plant-based diets - **Packaging:** In response to the rising demand for eco-friendly packaging, businesses can develop and produce sustainable and compostable packaging options for food items. ## Related on Trend Hunter - [Vegan QSR Pizza Options](https://www.trendhunter.com/trends/pepperonnay.md) - [Limited-Edition Vegan BBQ Pizzas](https://www.trendhunter.com/trends/vegan-bbq-chicken-pizza.md) - [Accessible Vegan-Friendly Pizzas](https://www.trendhunter.com/trends/papa-johns-and-la-vie.md) - [Ready-to-Eat Vegan Pizzas](https://www.trendhunter.com/trends/dr-oetker-1.md) - [Vegan Detroit-Style Pizzas](https://www.trendhunter.com/trends/emmy-squared-pizza.md) - [Vegan Pepperoni Pizzas](https://www.trendhunter.com/trends/pizza-my-heart.md) - [Meatless Deep Dish Pizzas](https://www.trendhunter.com/trends/meatless-deep-dish-pizza.md) - [Satisfying Meat-Free Pizza Menus](https://www.trendhunter.com/trends/toppers-pizza-vegan-pizzas.md) - [Stuffed Crust Vegan Pizzas](https://www.trendhunter.com/trends/chicago-town-frozen-pizzas.md)