# Canadian Vegan Outerwear Matt & Nat's Outerwear Collection is Free from Animal-Derived Materials By Laura McQuarrie | Published 2019-08-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/vegan-outerwear References: [vegnews](https://vegnews.com/2019/8/matt-and-nat-releases-its-first-vegan-outerwear-collection) & [mattandnat](https://mattandnat.com/shop/outerwear/) Matt & Nat is a Canadian brand that makes a variety of cruelty-free bags, footwear and accessories, and it is now launching its first-ever vegan outerwear collection—just in time for the start of the fall and winter season. The collection is full of coats and jackets that avoid the use of any animal-derived materials to create warmth. Some of the styles in the brand's outerwear range include [wool-free coats](https://www.trendhunter.com/trends/rudsaks-mandy-coat) and [puffer jackets](https://www.trendhunter.com/trends/everpuff) that are made without goose down—when it comes to keeping Canadians warm, the GIADA Puffer Jacket uses only 100% recycled polyester and 100% polyester fill, plus plenty of cozy details like a full-coverage collar, spacious pockets and quilting. The collection also includes stylish [vegan leather jackets](https://www.trendhunter.com/trends/fw25-vegan-leather) that also incorporate recycled polyester materials. ## Trend Insights (Trend Hunter) - Score: 0.4/10 - Popularity: 1% | Activity: 2% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Cruelty-free Fashion:** The rise of cruelty-free fashion presents an opportunity for brands to create innovative outerwear collections that avoid the use of animal-derived materials. - **Sustainable Outerwear:** The demand for sustainable outerwear opens up possibilities for brands to develop innovative coats and jackets made from recycled materials. - **Vegan Leather Alternatives:** The popularity of vegan leather jackets creates space for brands to explore innovative materials that mimic the look and feel of real leather without using animal products. ### Industries Being Reshaped - **Fashion:** The fashion industry has the opportunity to disrupt traditional outerwear manufacturing by focusing on cruelty-free and sustainable alternatives. - **Textile:** The textile industry can embrace the demand for cruelty-free and sustainable outerwear materials by developing innovative fabrics made from recycled polyester and other eco-friendly materials. - **Accessories:** The accessories industry can explore the production of vegan leather alternatives to cater to the growing demand for cruelty-free and sustainable jackets and coats. ## Related on Trend Hunter - [Vegan Outwear Donations](https://www.trendhunter.com/trends/wuxly-and-mikinakoos-childrens-fund.md) - [Premium Outerwear Collections](https://www.trendhunter.com/trends/rudsak-fallwinter-24.md) - [Vegan Leather Collection Launches](https://www.trendhunter.com/trends/fw25-vegan-leather.md) - [Sustainable Warm Parka Designs](https://www.trendhunter.com/trends/stormshadow-parka.md) - [Circular Outerwear Models](https://www.trendhunter.com/trends/templa-1.md) - [PETA-Approved Leather Alternatives](https://www.trendhunter.com/trends/biodegradable-leather-alternative.md) - [Responsible Down Outerwear](https://www.trendhunter.com/trends/responsible-down-outerwear.md) - [Camel Hair-Made Sustainable Materials](https://www.trendhunter.com/trends/cameluxe.md) - [Adaptable Faux Fur Jackets](https://www.trendhunter.com/trends/rudsaks-aspen.md)