# Vegan-Friendly Private Label Honeys Just Veg! Vegan Ohney is Arriving at Hofer Stores in Europe By Michael Hemsworth | Published 2024-01-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/vegan-ohney References: [vegconomist](https://vegconomist.com/company-news/melibio-narayan-foods-vegan-honey-aldi-owned-hofer-stores/) & [melibio](https://www.melibio.com/)  [Just Veg! Vegan Ohney](https://www.trendhunter.com/trends/just-egg-1) has been created in partnership between US-based [MeliBio](https://www.trendhunter.com/trends/melibio) and Narayan Foods as a bee-free honey alternative perfect for consumers to try out this year. The plant-based honey will make its debut at [ALDI](https://www.trendhunter.com/trends/aldi-my-vay)-owned Hofer locations in Europe with stores in Austria and Switzerland getting it first before a wider expansion. The product achieved using a precision type of fermentation along with plant science to achieve something that is identical in terms of taste and texture to conventional honey. CEO and Co-Founder Darko Mandich spoke on the Just Veg! Vegan Ohney saying, "We’ve been overwhelmed by the demand from customers all over the world for our sustainable, bee-friendly products, and we’re glad that working with ALDI will enable European consumers to enjoy what is truly the best honey available on the market.” Image Credit: Hofer ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 36% | Activity: 48% | Freshness: 20% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Plant-based Honey Alternatives:** The growing demand for sustainable and bee-friendly products has paved the way for plant-based honey alternatives like Just Veg! Vegan Ohney. - **Precision Fermentation:** Using precision fermentation techniques and plant science, companies are able to create honey alternatives that are identical in taste and texture to conventional honey. - **Global Expansion of Vegan Products:** The global market for vegan products continues to expand, with Just Veg! Vegan Ohney making its debut at ALDI-owned Hofer stores in Europe. ### Where This Applies - **Food and Beverage Retail:** Food retailers like ALDI-owned Hofer are embracing the trend of vegan products by offering plant-based honey alternatives to consumers. - **Plant-based Food Industry:** The plant-based food industry is seeing a rise in innovative products like Just Veg! Vegan Ohney, which aims to provide a sustainable and bee-friendly alternative to traditional honey. - **Sustainable and Eco-friendly Products:** The demand for sustainable and eco-friendly products is driving the development of honey alternatives like Just Veg! Vegan Ohney, which offers a bee-friendly option to environmentally conscious consumers. ## Related on Trend Hunter - [Plant-Based Honey Alternatives](https://www.trendhunter.com/trends/plant-based-honey.md) - [Vegan Honey Yogurts](https://www.trendhunter.com/trends/cashewmilk-yogurt.md) - [Apple-Based Honey Alternatives](https://www.trendhunter.com/trends/langer-farms.md) - [Bee-Free Honey Menus](https://www.trendhunter.com/trends/melibio.md) - [Private Label Vegan Foods](https://www.trendhunter.com/trends/aldi-my-vay.md) - [Bee-Free Hot Honey Sandwiches](https://www.trendhunter.com/trends/hot-honey-sando.md) - [Sweet-Spicy Plant-Based Honeys](https://www.trendhunter.com/trends/mellody-plantbased-hot-honey-spicy-habanero.md) - [Plant-Made Hazelnut Spreads](https://www.trendhunter.com/trends/ferrero.md) - [Plant-Based Private Label Entrees](https://www.trendhunter.com/trends/aldi-plant-menu.md)