# Vegan Smoked Salmon Sandwiches Waitrose Introduced the Vegan No Smoked Slam & Dill Sandwich By Grace Mahas | Published 2019-09-17 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/vegan-no-smoked-slam References: [livekindly.co](https://www.livekindly.co/waitrose-vegan-smoked-salmon-sandwiches/) & [waitrose](https://www.waitrose.com/) As more consumers opt to purchase plant-based food products in an effort to live a more sustainable and ethical lifestyle, many brands have catered to consumer needs with the launch of vegan products including UK-based grocery chain [Waitrose](https://www.trendhunter.com/trends/vegan-sausagey-rolls) that recently launched the new Vegan No Smoked Slam & Dill sandwich. The new to-go sandwich option features spinach leaves, lemon, dill, vegan mayonnaise, "creamy vegan spread," "smoked and marinated carrot" atop an oatmeal bread. Waitrose is not the first brand to use a carrot as a substitute for salmon -- other food producers have used the ingredient to create [vegan salmon sushi](https://www.trendhunter.com/trends/plantbased-fish-product) and a vegan BLT sandwich. As veganism becomes more prevalent in consumer purchasing habits, we can expect to see brands launch more plant-powered food options to meet consumer needs. Photo Credit: [Instagram](https://www.trendhunter.com/trends/small-business-month)/@raelikesfroot ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 31% | Activity: 27% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### What's Driving This Trend - **Plant-based Food Products:** The trend of consumers opting for plant-based food products opens up opportunities for brands to innovate and create more sustainable and ethical alternatives to traditional food items. - **Vegan Sandwiches:** The rise in veganism prompts the need for more diverse and flavorful vegan sandwich options, showcasing an opportunity for brands to create innovative plant-based sandwich recipes. - **Ingredient Substitution:** The use of ingredients like carrots as a substitute for traditionally non-vegan ingredients, such as salmon, presents an opportunity for food producers to create disruptive and innovative plant-based alternatives. ### Who This Affects Most - **Grocery:** The growing demand for plant-based food products in grocery stores creates an industry ripe for disruption through the introduction of innovative vegan offerings. - **Fast Food:** The increasing popularity of veganism calls for fast food chains to adapt their menus and offer more plant-based options, providing an opportunity for disruptive innovation in the fast food industry. - **Food Service:** With the rise of veganism, food service industries like cafes and restaurants can capitalize on the demand for vegan sandwiches by offering creative and delicious plant-based alternatives, leading to disruptive innovation. ## Related on Trend Hunter - [Plant-Based Smoked Salmon Slices](https://www.trendhunter.com/trends/smokey-slices.md) - [Seaweed-Based Salmon Alternatives](https://www.trendhunter.com/trends/salmon-substitute.md) - [Plant-Based Smoked Salmons](https://www.trendhunter.com/trends/plant-based-smoked-salmon.md) - [Seafood-Free Salmon Dips](https://www.trendhunter.com/trends/vegan-salmonesque-spread.md) - [Vegan-Friendly Sandwich Toppers](https://www.trendhunter.com/trends/cured-meat-style-slices.md) - [Vegan-Friendly Seafood Products](https://www.trendhunter.com/trends/vegan-seafood-options.md) - [Plant-Based Salmon Burgers](https://www.trendhunter.com/trends/plantbased-salmon-burgers.md) - [Chunky Vegan-Friendly Sandwiches](https://www.trendhunter.com/trends/vegan-cannonballs-sandwich.md) - [Vegan Sashimi Alternatives](https://www.trendhunter.com/trends/vegan-sashimi.md)