# Vegetal Musk Fragrances Urban Scents' Vegan Musk is Fresh, Warm and 100% Plant-Based By Laura McQuarrie | Published 2024-04-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/vegan-musk References: [instagram](https://www.instagram.com/p/C5-O518IOy2/) & [urbanscents.de](https://www.urbanscents.de/en/perfume-collection/ber-cavok-ty5yj)  People are drawn to musk scents for their timeless allure, sense of warmth, sensuality and intriguing complexity, and Urban Scents' new Vegan Musk stands out as a 100% [vegan option](https://www.trendhunter.com/trends/skylar-perfume). For this scent, perfumer Marie le Fevbre used ambrette absolute and essential oil as the green musky base and built upon it with notes of angelica, almond milk and blackcurrant. Described as a "perfume which acts [...] as an invisible tattoo," Vegan Musk is reminiscent of [warm, clean skin](https://www.trendhunter.com/trends/cashmere-skin) and naturally enhances one's presence by playing upon basic instinct. With this fragrance, Urban Scents challenges the notion that [musky notes](https://www.trendhunter.com/trends/kayali-freedom) are only animalic in origin. Like any musk, vegetal musk adds depth and longevity to fragrances, which invites layering and exploration with its unique essence. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 40% | Activity: 43% | Freshness: 23% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Vegan Musk Fragrances:** Explore the rising trend of vegan musk fragrances that challenge traditional musky notes and offer a unique essence for layering and exploration. - **Plant-based Perfumery:** Discover the trend towards plant-based perfumery, where ingredients like ambrette absolute and essential oils are utilized to create warm, sensuous scents. - **Sustainable Fragrance Movement:** Join the movement towards sustainable fragrances like Urban Scents' Vegan Musk, which offers a cruelty-free and environmentally conscious alternative to traditional musk scents. ### Who This Affects Most - **Fragrance:** The fragrance industry can explore innovative opportunities in developing plant-based scents like Vegan Musk that cater to eco-conscious consumers. - **Beauty:** In the beauty industry, there are disruptive innovation opportunities in creating sustainable and vegan-friendly fragrance products such as Urban Scents' Vegan Musk. - **Cosmetics:** Cosmetics companies can tap into the trend of plant-based perfumery by incorporating ingredients like ambrette absolute and essential oils to meet the demand for natural, cruelty-free scents. ## Related on Trend Hunter - [Mood-Boosting Musk Fragrances](https://www.trendhunter.com/trends/musk-fragrance-collection.md) - [Vegan Leather Fragrances](https://www.trendhunter.com/trends/vegan-leather-jacket.md) - [Romantic Musk Fragrances](https://www.trendhunter.com/trends/dossier-free-the-musk.md) - [Water-Based Perfumes](https://www.trendhunter.com/trends/velvetvelo.md) - [Musky Oil Perfumes](https://www.trendhunter.com/trends/my-scent.md) - [Provocative Fall Fragrances](https://www.trendhunter.com/trends/borntostandout-fall-2024.md) - [Vanilla-Scented Perfume Oils](https://www.trendhunter.com/trends/vanilla-muse.md) - [Indulgent Vegan Fragrances](https://www.trendhunter.com/trends/indulgent-vegan-fragrances.md) - [Evocative Unisex Fragrances](https://www.trendhunter.com/trends/ysl-beauty-muse.md)