# Morning Vegan Muffins Marco Borges' Cruelty-Free Recipe Replicates Classic Morning Glory Muffins By Laura McQuarrie | Published 2015-07-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/vegan-muffin References: [courier-journal](http://www.courier-journal.com/story/life/food/2015/06/23/recipe-beyonces-vegan-morning-glory-muffins/29154507/) Like a traditional Morning Glory muffin recipe, [carrots, raisins, apples](https://www.trendhunter.com/trends/rooting-for-you-carrot-cake-slices), coconut oil and a few warming spices are some of the ingredients you'll find in Marco Borges' [vegan muffin recipe](https://www.trendhunter.com/trends/bitesized-treat-launches-drumroll-mini-muffins-bring-nostalgic-energy-and-m). However, the recipe is made without [milk, eggs and other animal by-products](https://www.trendhunter.com/trends/vegan-sugar-spice-cupcake), using only binding ingredients like oil, gluten-free flour and applesauce in its place. Accumulating all of the ingredients required for the recipe may be the most difficult part of preparing the recipe, since the assembly and baking times are quite quick. Borges is known as the author of the 22-Day Revolution cookbook and founder of the 22 Days Nutrition vegan meal service. Since Beyoncé is a strong advocate of Borges, his business endeavors and a vegan lifestyle, these Morning Glory Muffins must be stellar. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 28% | Activity: 63% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Vegan Baking:** Opportunity for developing innovative plant-based recipes and products for the growing vegan market. - **Cruelty-free Food:** Creating alternatives to traditional recipes using cruelty-free ingredients can disrupt the food industry and cater to ethical consumers. - **Convenient Vegan Meals:** Developing quick and easy vegan meal options can meet the demands of busy individuals looking for plant-based alternatives. ### Where This Applies - **Vegan Food Products:** Manufacturing and marketing vegan ingredient replacements and plant-based products for the vegan food industry. - **Cookbook Publishing:** Creating cookbooks with innovative and delicious vegan recipes can tap into the growing demand for cruelty-free cooking. - **Meal Delivery Services:** Providing vegan meal delivery services can cater to individuals seeking convenient and healthy plant-based options. ## Related on Trend Hunter - [Plant-Powered Mini Muffins](https://www.trendhunter.com/trends/mini-vegan-muffin.md) - [Clean-Label Protein Muffins](https://www.trendhunter.com/trends/muffits.md) - [Chocolaty Keto Muffins](https://www.trendhunter.com/trends/veggies-made-great.md) - [Superfood English Muffins](https://www.trendhunter.com/trends/superfood-english-muffins-queen-st-bakery.md) - [Gluten-Free Fruit Muffins](https://www.trendhunter.com/trends/gluten-free-strawberry-muffins.md) - [Rice Flour Blueberry Muffins](https://www.trendhunter.com/trends/gluten-free-blueberry-muffins.md) - [Citrusy Free-From Muffins](https://www.trendhunter.com/trends/lemon-streusel-muffin.md) - [Free-From Cinnamon Muffins](https://www.trendhunter.com/trends/glutenfree-cinnamon-chip-muffins.md) - [Nutritionally Enhanced Desserts](https://www.trendhunter.com/trends/veggies-made-great1.md)