# Fresh Vegan Mozzarellas New Culture Creates Fresh Mozzarella Cheese Without Cows By Laura McQuarrie | Published 2019-07-02 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/vegan-mozzarellas References: [vegnews](https://vegnews.com/2019/6/tech-startup-develops-dna-identical-vegan-mozzarella-without-the-cow) & [newculturefood](https://www.newculturefood.com/) New Culture is a Silicon Valley start-up that created a fresh, [vegan mozzarella cheese](https://www.trendhunter.com/trends/plantbased-mozzarella) that is said to mimic all the properties of real, dairy-based cheese but without involving any cows whatsoever. The food start-up creates its innovative cheese by "inserting a DNA sequence into microbes that instructs the fermentation process" and creates a particle that's identical to the one that's derived from cow's milk. As such, the finished product boasts the ability to [melt and stretch](https://www.trendhunter.com/trends/kmc-potato-starch) just like its dairy-based counterpart. Thanks to this unique process, the company is able to make the most of [traditional cheese-making processes](https://www.trendhunter.com/trends/vegetarian-cheese), which increases efficiency. The lactose-free "cow cheese without the cow" helps to cut down on water usage, improve animal welfare, address food and shortages, as well as other ethical and environmental concerns. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 39% | Activity: 55% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Vegan Cheese:** Creating vegan cheese with alternative ingredients and innovative processes - **Fermented Food:** Developing innovative ways to ferment food and create new products - **Sustainable Food:** Fostering sustainable food production and reducing environmental impact through innovation ### Sectors Adopting This - **Food Tech:** Developing food technology for innovative food production - **Plant-based Food:** Creating plant-based alternatives to traditional food products - **Agriculture:** Improving traditional agriculture methods through adoption of technology and innovative practices ## Related on Trend Hunter - [Animal-Free Mozzarella Pizzas](https://www.trendhunter.com/trends/new-culture-animal-free-mozzarella.md) - [Future-Facing Dairy-Free Cheeses](https://www.trendhunter.com/trends/those-vegan-cowboys.md) - [Fermented Plant-Based Mozzarellas](https://www.trendhunter.com/trends/plant-based-mozzarella.md) - [Mozzarella-Inspired Cheese Alternatives](https://www.trendhunter.com/trends/mozzafiore-pearls.md) - [Lab-Made Milk Proteins](https://www.trendhunter.com/trends/labmade-milk-proteins.md) - [Fermented Alt Cheeses](https://www.trendhunter.com/trends/vacka.md) - [Plant-Based Fresh Mozzarella Balls](https://www.trendhunter.com/trends/fresh-mozzarella-ciliegine.md) - [Dairy-Identical Cheeses](https://www.trendhunter.com/trends/nobell-foods.md) - [Fungi-Based Cream Cheeses](https://www.trendhunter.com/trends/fungi-vegan-cream-cheeses.md)