# Plant-Based Smoothie Alternatives Smoothie King's 'Vegan Mixed Berry Smoothie' Contains Oat Milk By Riley von Niessen | Published 2020-10-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/vegan-mixed-berry-smoothie References: [restaurantnews](http://www.restaurantnews.com/smoothie-king-adds-new-plant-based-blend-to-help-support-living-a-vegan-lifestyle-092920/) & [smoothieking](https://www.smoothieking.com/) American health food chain [Smoothie King](https://www.trendhunter.com/trends/vegan-coffee-mocha-smoothie) is introducing a new menu item to supports its many customers who prefer [plant-based alternatives](https://www.trendhunter.com/trends/burger-king-and-oatly) or maintain a vegan diet, called the 'Vegan Mixed Berry Smoothie.' The meal replacement is made using [Califia Farms Oat Milk](https://www.trendhunter.com/trends/complete-plantmilk), which the chain now offers as an alternative to any item on the menu that contains dairy. The Vegan Mixed Berry Smoothie also contains gluten-free oats, Sunwarrior vegan protein, an apple, blueberry and pear juice blend, strawberries, banana, blueberries, and raspberries—making for a high fiber and protein-rich snack or meal. CMO Rebecca Miller spoke to the new menu addition, stating "Living a vegan lifestyle is easier when there are quality, on-the-go options to choose from, and that’s what we’re providing at Smoothie King." Image Credit: Restaurant News / Smoothie King ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 19% | Activity: 27% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Plant-based Smoothie Alternatives:** Smoothie King offers a vegan mixed berry smoothie made with oat milk, catering to customers who prefer plant-based alternatives or maintain a vegan diet. - **Rise of Oat-based Milk Alternatives:** The use of Califia Farms Oat Milk as an alternative to dairy in Smoothie King's menu highlights the growing popularity of oat-based milk alternatives in the market. - **Demand for On-the-go Vegan Options:** As more people choose to follow a vegan lifestyle, there is a growing demand for convenient and quality on-the-go vegan options such as Smoothie King's Vegan Mixed Berry Smoothie. ### Who This Affects Most - **Health Food Chains:** Health food chains like Smoothie King can seize the disruptive innovation opportunity by expanding their plant-based menu offerings to cater to the increasing demand for vegan alternatives. - **Dairy Alternatives:** The use of oat milk as a replacement for dairy in Smoothie King's menu highlights the potential for dairy alternative companies to partner with food chains and expand their market presence. - **Convenience Food:** Companies in the convenience food industry can capitalize on the trend of on-the-go vegan options by developing and offering ready-to-eat plant-based snacks and meals. ## Related on Trend Hunter - [Plant-Based Watermelon Smoothies](https://www.trendhunter.com/trends/plantbased-watermelon-breeze.md) - [Flavorful Fiber-Packed Smoothies](https://www.trendhunter.com/trends/fibermaxxing-smoothie.md) - [Espresso-Infused Cocoa Smoothies](https://www.trendhunter.com/trends/vegan-coffee-mocha-smoothie.md) - [Potato Milk Smoothies](https://www.trendhunter.com/trends/plant-based-smoothies.md) - [Fruit-Forward Dairy-Free Smoothies](https://www.trendhunter.com/trends/nondairy-smoothies.md) - [Fruit-Forward Smoothie Bowls](https://www.trendhunter.com/trends/smoothie-king-1.md) - [Organic High-Protein Smoothies](https://www.trendhunter.com/trends/organic-highprotein-smoothies.md) - [Coconut-Based Green Smoothies](https://www.trendhunter.com/trends/green-glowup.md) - [Meal Replacement Smoothies](https://www.trendhunter.com/trends/power-meal-smoothies.md)