# Ultra-Rich Vegan Milkshakes FatBurger Debuts Two New Vegan Milkshake Flavors in California By Grace Mahas | Published 2019-10-17 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/vegan-milkshake-flavors References: [vegnews](https://vegnews.com/2019/10/fast-food-chain-fatburger-debuts-vegan-milkshakes-in-california) & [fatburgercanada](https://www.fatburgercanada.com/?dgghhhhddgdgdgd) FatBurger, a California-based global quick-serve restaurant chain, debuted two new vegan milkshake flavors across 12 locations in Southern California -- the Vegan Vanilla Milkshake and the Vegan Strawberry Milkshake. These plant-based milkshakes are made using '[Craig's](https://www.trendhunter.com/trends/tinx-sundae) Vegan Ice Cream and are complimented with a non-dairy whipped cream. “Our existing vegan items have performed incredibly well with not only vegans but existing [Fatburger](https://www.trendhunter.com/trends/impossible-chicken-nuggets) customers who are looking to try something new. We have no doubt our new [Craig’s](https://www.trendhunter.com/trends/vegan-ice-cream-cakes) Vegan Ice Cream milkshake will follow the same trajectory,” Andy Wiederhorn, CEO of FatBurger parent company FAT Brands, said. FatBurger's other plant-based menu items include an Impossible Burger patty and vegan cheddar slices. As more consumers seek to reduce their intake of animal products, we can expect further shifts towards plant-based foods from other quick-serve restaurants. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 52% | Activity: 67% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Plant-based Menu Expansion:** Quick-serve restaurants can capitalize on the growing demand for plant-based foods by expanding their menu offerings to include more vegan options. - **Dairy-free Milkshakes:** The rise of non-dairy milkshakes presents an opportunity for food and beverage companies to create innovative, indulgent treats for those seeking plant-based alternatives to traditional milkshakes. - **Partnerships with Vegan Brands:** Establishments can form partnerships with vegan brands like Craig's Vegan Ice Cream to create unique products that appeal to both vegans and non-vegans alike. ### Where This Applies - **Quick-serve Restaurants:** Quick-serve restaurants can leverage the trend of plant-based eating by incorporating more vegan options into their menus and attracting a wider customer base. - **Food and Beverage:** The dairy-free milkshake trend presents a disruptive innovation opportunity for food and beverage companies to develop and market innovative plant-based desserts that cater to the growing demand for vegan alternatives. - **Vegan Food Brands:** Vegan brands like Craig's Vegan Ice Cream can explore partnerships with restaurants and food establishments to expand their reach and offer their products to a larger audience. ## Related on Trend Hunter - [Plant-Based QSR Collections](https://www.trendhunter.com/trends/shake-shack-5.md) - [Non-Dairy Chocolate Custards](https://www.trendhunter.com/trends/shake-shack-notco.md) - [Dairy-Free Burger Joint Desserts](https://www.trendhunter.com/trends/burger-lounge-x-klimon.md) - [Holiday-Themed Milkshake Menus](https://www.trendhunter.com/trends/smashburger-holiday-milkshakes.md) - [Vegan Ice Cream Cakes](https://www.trendhunter.com/trends/vegan-ice-cream-cakes.md) - [Frozen Vegan Hot Chocolates](https://www.trendhunter.com/trends/vegan-frrrozen-hot-chocolate.md) - [Plant-Based Self-Blended Shakes](https://www.trendhunter.com/trends/choco-choco-chip-oat-shake.md) - [Warm Weather Plant-Based Shakes](https://www.trendhunter.com/trends/summertime-shakes.md) - [Premium Shake Releases](https://www.trendhunter.com/trends/premium-shake.md)