# Traditional Meat Alternative Snacks The Ginsters Vegan Mexican Chilli Empanada is Premium By Michael Hemsworth | Published 2020-11-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/vegan-mexican-chilli-empanada References: [foodbev](https://www.foodbev.com/news/ginsters-debuts-vegan-empanada-with-goldgreen-foods-meat-alternative/) & [ginsters](https://www.ginsters.co.uk) The [Ginsters](https://www.trendhunter.com/trends/ginsters-products) Vegan Mexican Chilli Empanada is one of the latest offerings from the brand in the UK that will provide consumers with a traditional option to pick up when looking to satisfy their hunger in a meat-free manner. The product is made with the Gold&Green Foods [plant-based meat alternative](https://www.trendhunter.com/trends/new-this-product) from the Helsinki-based brand and includes a range of additional high-quality ingredients. This includes piquant pepper and ancho chilies in a Mexican-style sauce that has been combined with marinated Pulled Oats, which consists of a high-protein mix of oats, peas and faba beans. Managing Director Kieran Hemsworth spoke on the new Ginsters Vegan Mexican Chilli Empanada saying, "This exciting range extension will continue to broaden appeal within the pre-family market, demonstrating that [savory pastry](https://www.trendhunter.com/trends/walls-pastry-vegan-range) is a category of innovation which we continue to lead. The debut of Pulled Oats into UK savoury pastry, alongside contemporary flavors in this range, will expand our core snacking and vegan offering – two increasingly popular trends that will continue to boom." ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 38% | Activity: 29% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Plant-based Snacking:** There is an opportunity for brands to innovate meat alternatives into convenient, portable snacks. - **Innovative Flavor Combinations:** Consumer tastes are evolving and there is an opportunity for brands to create unique flavor profiles for traditional snacking options. - **Growth of Veganism:** As more consumers adopt a vegan lifestyle, there is an opportunity for brands to expand their product offering in this market. ### Who This Affects Most - **Convenience Snack Foods:** Traditional snack food brands can innovate by incorporating meat alternative options and unique flavors into their products. - **Plant-based Meat Alternatives:** Brands could create new meat alternative products tailored to the snacking market, meeting consumer demand for convenient, on-the-go options. - **Vegan Food Products:** As more consumers adopt a vegan lifestyle, there is a growth opportunity for businesses in vegan food products, including savory snack options. ## Related on Trend Hunter - [Well-Spiced Prepackaged Pastry Products](https://www.trendhunter.com/trends/ginsters-products.md) - [Specialty Savory Pastry Products](https://www.trendhunter.com/trends/savory-pastry-products.md) - [Savory Pocket-Style Pastries](https://www.trendhunter.com/trends/ginsters-pockets.md) - [Savory Snacking Pastries](https://www.trendhunter.com/trends/ginsters-product.md) - [Plant-Based Pastry Products](https://www.trendhunter.com/trends/creamy-garlic-mushroom-slice.md) - [Mexican-Style Vegan Bakes](https://www.trendhunter.com/trends/vegan-bake.md) - [Summertime Pork Pastry Snacks](https://www.trendhunter.com/trends/ginsters-bbq-pulled-pork-slice.md) - [Hybrid Hot Snack Sandwiches](https://www.trendhunter.com/trends/ginsters-pastry-toastie.md) - [Ready-to-Eat Vegan Snacks](https://www.trendhunter.com/trends/squeaky-bean-vegan-snacks.md)