# Vegan-Friendly Meringue Bars The Flower & White Vegan Meringue Chocolate Bars Come in Two Options By Michael Hemsworth | Published 2021-09-29 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/vegan-meringue-chocolate-bars References: [conveniencestore](https://www.conveniencestore.co.uk/products/flower-and-white-unwraps-two-vegan-meringue-chocolate-bars/660249.article) & [flowerandwhite](https://flowerandwhite.co.uk) These new [Flower & White](https://www.trendhunter.com/trends/epicurium-christmas-products) vegan meringue chocolate bars are a new plant-based treat being launched by the brand to provide consumers with a way to indulge their sweet tooth in a free-from manner. The bars come in two flavors including Chocolate Dipped Strawberry and Double M*lk Chocolate, which are both [100% dairy-free](https://www.trendhunter.com/trends/ombar-blonde) and crafted with a distinct egg-free meringue filling. The bars come packaged in 100% recyclable packaging and are crafted using no artificial sweeteners with only natural ingredients in the mix. Flower & White Co-Founder Leanna Crowther spoke on the new Flower & White vegan meringue chocolate bars saying, "Live lightly and brightly’ is the brand’s newly unveiled strapline and this relates to one of our key founding principles, which is to demonstrate a commitment to playing an active part in preserving the precious finite resources of the planet and to be a socially responsible business. Working with fairly paid farmers, shunning palm oil, investing in recyclable paper packaging are examples of this ethos and therefore, the introduction of a vegan offering represents a natural progression for the brand. The new vegan bars are designed to appeal to a broad consumer base, including those who are dedicated to following a vegan lifestyle; those who are looking to adopt a more flexible approach to plant-based living; and those who are simply looking for a fabulously indulgent, lighter, and better-for-you snack.” ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 4% | Activity: 12% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Vegan Meringue Chocolate Bars:** Making dairy-free and egg-free meringue filling is a major disruptive innovation opportunity for vegan confectionery industry. - **Recyclable Packaging in Confectionery:** Developing eco-friendly packaging materials is a major disruptive innovation opportunity for the confectionery industry. - **Plant-based Lifestyle:** Plant-based diets are becoming increasingly popular, offering a disruptive innovation opportunity for the food industry to expand their vegan options. ### Where This Applies - **Confectionery:** The confectionery industry can capitalize on vegan and eco-friendly trends to create new, innovative product offerings. - **Vegan Food:** The growth of veganism and plant-based eating habits presents a disruptive innovation opportunity for the food industry. - **Packaging:** The packaging industry can innovate to meet the growing demand for eco-friendly, recyclable materials in the food industry. ## Related on Trend Hunter - [Familiar Vegan-Friendly Chocolates](https://www.trendhunter.com/trends/mummy-meegz.md) - [Vegan-Friendly Belgian Chocolates](https://www.trendhunter.com/trends/belgian-milk-chocolate.md) - [Cafe-Inspired Vegan Protein Bars](https://www.trendhunter.com/trends/barebells-vegan-bars.md) - [Classic Confection-Inspired Chocolates](https://www.trendhunter.com/trends/choccy-bars.md) - [Milk Chocolate-Inspired Vegan Treats](https://www.trendhunter.com/trends/loveraw-mlk-choc-bar.md) - [Plant-Based Easter Chocolates](https://www.trendhunter.com/trends/moo-free-easter-eggs.md) - [Vegan Convenience Store Chocolates](https://www.trendhunter.com/trends/ombar-oat-mlk-bars.md) - [Artisanal Vegan Chocolates](https://www.trendhunter.com/trends/lderach-vegan-chocolate.md) - [Citrusy Vegan Chocolate Bars](https://www.trendhunter.com/trends/almond-orange-oat-milk-chocolate-bar.md)