# Bean-Based Meatloaves GREENFORCE's Vegan Meatloaf is Made with Pea & Field Bean Protein By Laura McQuarrie | Published 2023-05-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/vegan-meatloaf References: [vegconomist](https://vegconomist.com/products-launches/greenforce-vegan-meatloaf-pulses/) & [uk.greenforce](https://uk.greenforce.com/blogs/our-originals/vegan-meatloaf)  With its new vegan meatloaf, GREENFORCE is putting a [plant-based spin on a traditional](https://www.trendhunter.com/trends/compound-vegan-roast) German meatloaf that's usually made from beef, pork and bacon. This plant-powered alternative to Leberkäse is made with [pea and field bean protein](https://www.trendhunter.com/trends/pea-protein-mince) and rivals the taste and consistency of the animal-based dish. This meatless meal is a source of fiber without the addition of soy or flavor enhancers and its thick slices are packaged in double-chamber packs. As people embrace plant-based diets and align their food choices with their ethical beliefs and environmental concerns, the demand for [veganized versions of traditional cultural dishes](https://www.trendhunter.com/trends/plantbased-goat-curry) is growing. Meatless alternatives not only support diverse dietary preferences, but they also preserve what makes the dishes so meaningful. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 4% | Activity: 16% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Plant-based Alternatives:** Opportunities for plant-based meat alternatives to replace traditional meat dishes. - **Sustainable Food Production:** Growing demand for environmentally-friendly food production practices. - **Ethical Consumerism:** Consumers demanding food choices that align with their ethical beliefs. ### Who This Affects Most - **Food Manufacturing:** Innovative companies can develop new plant-based protein sources and veganized versions of traditional meat dishes. - **Sustainable Agriculture:** Opportunities for sustainable crop production to meet the growing demand for plant-based protein sources. - **Retail and Food Service:** Increased demand for plant-based alternatives presents opportunities for retail and food service industries to offer diverse food options. ## Related on Trend Hunter - [Bean-Based Alt Meats](https://www.trendhunter.com/trends/alt-meat.md) - [Soy Protein Luncheon Meats](https://www.trendhunter.com/trends/luncheon-meat.md) - [Wholesome Meatless Alternatives](https://www.trendhunter.com/trends/plant-it.md) - [Vegan Minced Pork Substitutes](https://www.trendhunter.com/trends/chili-mett.md) - [Minimal Ingredient Meat Alternatives](https://www.trendhunter.com/trends/cleanbean-products.md) - [Veggie-Forward Deli Slices](https://www.trendhunter.com/trends/plant-provisions.md) - [Vegan-Friendly Sandwich Toppers](https://www.trendhunter.com/trends/cured-meat-style-slices.md) - [Mushroom-Based Meatless Steaks](https://www.trendhunter.com/trends/green-rebel-foods-beefless-steak.md) - [Plant-Based Loins](https://www.trendhunter.com/trends/whole-cut-loin.md)