# Plant-Based Meatball Wraps Vegan Meatball Wraps are Pret A Manger's First Meat Alternative Item By Laura McQuarrie | Published 2022-01-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/vegan-meatball-wraps References: [vegnews](https://vegnews.com/2022/1/pret-a-manger-vegan-meatball-wrap-us) & [pret](https://www.pret.com/en-US)  [Pret A Manger](https://www.trendhunter.com/trends/pret-a-manger-january-menu) has been operating vegetarian Veggie Pret outlets since 2015 to cater to the growing demand for meat-free and vegan options and now, it is introducing its first meat-alternative menu item—vegan meatball wraps—to the United States. The Meatless Meatball wrap features [Meatless Farm’s](https://www.trendhunter.com/trends/filled-pastas) [vegan meatballs](https://www.trendhunter.com/trends/juicy-marbles-meaty-meat), along with red tapenade, chipotle ketchup and red pepper, plus red and crispy onions. Jorrie Bruffett, President of Pret A Manger US, says, “As more consumers continue to recognize the benefits of eating plant-based foods, this delicious menu addition and partnership with Meatless Farm will make eating more of it just a bit easier.” The plant-powered wrap recognizes that more consumers in the United States are looking to eat less meat and enjoy nutritious and comforting alternatives to their favorite meals. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 60% | Activity: 55% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Plant-based Meat Alternatives:** The growing demand for plant-based food items calls for more meat alternatives for menu offerings. - **Vegan Fast Food:** The introduction of vegan meatball wraps in a fast-food chain signals an opportunity for the development of plant-based fast-food options. - **Convenient Vegan Food:** The creation of vegan meatball wraps in a fast-food chain provides a promising market for convenient plant-based food industry. ### Who This Affects Most - **Food and Beverage:** Food and beverage companies can explore the potential of developing more new meat alternative food items to meet the growing demands of the consumers. - **Fast Food:** Fast food chains can capitalize on the increasing market of plant-based and vegan consumers by expanding their vegan menu offerings. - **Convenience Stores:** Convenience stores are encouraged to explore the plant-based and vegan food market by offering more plant-based options in a grab-and-go format. ## Related on Trend Hunter - [Plant-Based Skewer Wraps](https://www.trendhunter.com/trends/plant-based-skewer.md) - [Plant-Based Meatball Subs](https://www.trendhunter.com/trends/new-plantbased-meatball-parmigiana.md) - [Plant-Powered Italian Subs](https://www.trendhunter.com/trends/plantbased-meatball-parmigiana.md) - [Vegan Holiday Meal Wraps](https://www.trendhunter.com/trends/festive-stuffing-winter-veg-wrap.md) - [Plant-Based Pulled Pork Wraps](https://www.trendhunter.com/trends/unlimeat-pulled-pork-wrap.md) - [Meatless Filled Pastas](https://www.trendhunter.com/trends/filled-pastas.md) - [Chunky Vegan-Friendly Sandwiches](https://www.trendhunter.com/trends/vegan-cannonballs-sandwich.md) - [Meat Alternative Egg Bites](https://www.trendhunter.com/trends/veggies-made-great-1.md) - [Minimal-Ingredient Vegan Proteins](https://www.trendhunter.com/trends/preposterous-foods.md)