# Vegan-Friendly Steamed Buns v2food's Vegan Meat Buns Target Chinese Consumers By Laura McQuarrie | Published 2021-11-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/vegan-meat-buns References: [greenqueen.hk](https://www.greenqueen.com.hk/v2food-china-vegan-meat-buns/)  [v2food's](https://www.trendhunter.com/trends/v2food) plant-based meat alternatives are being incorporated into products like [vegan steamed buns](https://www.trendhunter.com/trends/bbq-pork-piggy-bao), noodle dishes and ready meals that target curious Chinese consumers. In collaboration with food producers, v2food is working its vegan soy-based meat into a range of dishes that reimagine classic local meals in a culturally relevant way. To make sure that the pork-like v2mince and other meatless products would be relevant to Chinese consumers, the Australian food tech "worked closely with Chinese butchers and chefs to develop great-tasting bespoke pork, designed for the Chinese palette," as described by Cyrus Pan, v2food general manager for China. v2food will also be introducing Western-style dishes like [plant-based lasagne and sausage rolls](https://www.trendhunter.com/trends/walls-pastry-vegan-range) via Food Vending. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 15% | Activity: 43% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Plant-based Meat Alternatives:** There is an opportunity to develop and market a wider range of plant-based meat alternatives to cater to consumers looking for healthier and more sustainable food options. - **Cultural Relevance of Vegan Products:** Developing culturally relevant vegan products can help companies reach new markets and expand their consumer base. - **Innovative Collaboration Between Food Producers:** Collaboration between food producers can lead to the development of unique and innovative plant-based products that appeal to a wider range of consumers. ### Who This Affects Most - **Plant-based Meat Industry:** The plant-based meat industry is quickly growing and has the potential to disrupt the traditional meat industry. - **Food Tech Industry:** The food tech industry can utilize emerging technologies to develop and improve plant-based meat alternatives and make them more cost-effective and sustainable. - **Food Retail and Vending Industry:** Food retail and vending companies can expand their offerings by incorporating plant-based meat alternatives into their products and making them more accessible to consumers. ## Related on Trend Hunter - [Plant-Based Crumbed Chicken](https://www.trendhunter.com/trends/v2food.md) - [Juicy Meatless Dumplings](https://www.trendhunter.com/trends/meatless-dumplings.md) - [Vegan Pork Dishes](https://www.trendhunter.com/trends/vegan-pork-dish.md) - [Peanut Meat Dumplings](https://www.trendhunter.com/trends/vegan-dumplings.md) - [Vegan Heat-and-Eat Dumplings](https://www.trendhunter.com/trends/steamed-dumplings.md) - [Soy Protein Luncheon Meats](https://www.trendhunter.com/trends/luncheon-meat.md) - [Meatless Duck Alternatives](https://www.trendhunter.com/trends/vegan-roast-duck.md) - [Plant-Based Steamed Buns](https://www.trendhunter.com/trends/veggie-wow-bao.md) - [Meatless Pork Noodle Kits](https://www.trendhunter.com/trends/chinese-noodle-kit.md)