# Apple Leather Handbags LUCKYNELLY Makes the World's First Vegan Luxury Handbags from Fruit By Christine Rochlitz | Published 2018-01-15 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/vegan-luxury-handbag-apples References: [luckynelly](http://luckynelly.com/a-luxury-handbag-made-from-apples-waste-yes-and-it-is-100-vegan-and-biodegradable/) A luxury vegan handbag made from apples? Yes, LUCKYNELLY makes designs that are 100% vegan and biodegradable. Using a sustainable, upcycling cradle-to-cradle process, [apple leather](https://www.trendhunter.com/trends/superfresh-growers-1) is created. This innovative "vegan leather" from by Hannes Parth of Frumat Italy, is made from 80% apples waste by apple juice production, dried and sprayed on an cotton backing to give the flexibility, available in many different embossed shapes. The material is [PETA](https://www.trendhunter.com/trends/biodegradable-leather-alternative)-Approved Vegan and animal cruelty-free. The handbags are handmade in Germany. A Bearded Collie named Nelly and a rabbit named Lucky are the muses for [vegan luxury brand](https://www.trendhunter.com/trends/espe-1) LUCKYNELLY. Photo Credits: Anja Scholta Photography, Model Vici Petrovic, MUA Bianca Bensch, Designer Christine Rochlitz ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 85% | Activity: 94% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Luxury Vegan Handbags:** Disruptive innovation opportunity: Develop new materials and production processes for luxury vegan handbags using sustainable and biodegradable materials. - **Apple Leather:** Disruptive innovation opportunity: Explore the potential of apple leather as a sustainable alternative to traditional animal-derived leather in fashion and accessories. - **Cradle-to-cradle Fashion:** Disruptive innovation opportunity: Implement cradle-to-cradle processes in the fashion industry to reduce waste and promote circularity. ### Sectors Adopting This - **Fashion and Accessories:** Disruptive innovation opportunity: Incorporate sustainable and vegan materials into the fashion industry to address consumer demand for ethical and eco-friendly products. - **Sustainable Materials:** Disruptive innovation opportunity: Research and develop new sustainable materials, such as apple leather, for various industries seeking eco-friendly alternatives. - **Luxury Goods:** Disruptive innovation opportunity: Combine luxury and sustainability by creating high-end products, like luxury vegan handbags, that appeal to conscious consumers. ## Related on Trend Hunter - [Plastic-Free Circular Bags](https://www.trendhunter.com/trends/stella-mccartney-3.md) - [PETA-Approved Leather Alternatives](https://www.trendhunter.com/trends/biodegradable-leather-alternative.md) - [Animal-Free Material Purses](https://www.trendhunter.com/trends/gucci-horsebit-1955-bag.md) - [Fruit-Based Leather Alternatives](https://www.trendhunter.com/trends/peelsphere.md) - [Plant-Based Fur Luxury Bags](https://www.trendhunter.com/trends/biofluff.md) - [Luxury Mycelium Bags](https://www.trendhunter.com/trends/stella-mccartney-frayme-mylo.md) - [Plant-Based Leather Smartwatch Bands](https://www.trendhunter.com/trends/reclassic-apple-watch-band.md) - [Alt Leather Phone Cases](https://www.trendhunter.com/trends/casetify-bioveg-collection.md) - [Vegan Leather Smartphone Cases](https://www.trendhunter.com/trends/hardgraft-fuzzy-alcantara-iphone-15-pro-cover.md)