# Plant-Based Lip Masks Primera's Clean Berry Vegan Lip Mask is Hydrating and Conditioning By Kalin Ned | Published 2019-08-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/vegan-lip-mask References: [allure](http://www.allure.com/gallery/new-k-beauty-products-june-2019-launches) & [influenster](https://www.influenster.com/reviews/primera-clean-berry-lip-mask) [Primera](https://www.trendhunter.com/trends/retinol-volume-lip-serum) -- an [AmorePacific](https://www.trendhunter.com/trends/lipcure-beam) brand, entered popular beauty retailer [Sephora](https://www.trendhunter.com/trends/laneige-x-baskinrobbins) in June with the debut of a hydrating vegan lip mask. The product is versatile and can be worn either as a balm or as an overnight treatment, ensuring that the lips are plump at all times. Primera's offering guarantees to "cushion, soothe, and protect with a natural mix of conditioning butters and extracts." Fatty acids are derived from the seaberry, while the rice bran wax boasts moisturizing properties. Primera is a K-Beauty brand and since this type of products is gaining traction in North America. As a result, the product will definitely be of interest. Fully natural, the vegan lip mask retails for $20 USD at Sephora. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 19% | Activity: 15% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Hydrating Vegan Lip Masks:** Opportunity for beauty brands to innovate with plant-based lip masks that offer hydration and conditioning. - **Versatile Lip Care Products:** Opportunity for brands to create multi-purpose lip products that can be worn as balms or overnight treatments for round-the-clock lip care. - **Growing Demand for K-beauty Products:** Opportunity for beauty brands to tap into the increasing popularity of K-Beauty products, offering unique formulations and ingredients. ### Who This Affects Most - **Beauty Retail:** Opportunity for beauty retailers to stock and promote plant-based lip masks to cater to the rising demand for natural and vegan beauty products. - **Natural Skincare:** Opportunity for natural skincare brands to expand their range by incorporating hydrating vegan lip masks into their product offerings. - **K-beauty:** Opportunity for K-Beauty brands to leverage their expertise and introduce innovative and effective lip care products to the North American market. ## Related on Trend Hunter - [Nutrient-Rich Lip Masks](https://www.trendhunter.com/trends/nourishing-berry-lip-mask.md) - [Honey-Infused Lip Masks](https://www.trendhunter.com/trends/honey-glaze-collagen-therapy-lip-mask.md) - [Plant-Based Lip Treatments](https://www.trendhunter.com/trends/phytoglow-collection.md) - [Fig-Flavored Lip Masks](https://www.trendhunter.com/trends/revivelip-enzyme-mask.md) - [Sensorial Lip Masks](https://www.trendhunter.com/trends/lip-slug.md) - [Honey-Infused Lip Masks](https://www.trendhunter.com/trends/honeyinfused-lip-masks-the-cosrx-full-fit-propolis-lip-sleeping-mask-deeply.md) - [Caramel-Scented Lip Treatments](https://www.trendhunter.com/trends/maracuja-juicy-melt-mask.md) - [Mushroom-Infused Lip Balms](https://www.trendhunter.com/trends/strawberry-lip-balm.md) - [Cranberry-Inspired Beauty Masks](https://www.trendhunter.com/trends/lip-eye-mask.md)