# Vegan Lifestyle Apps The Food Monster Platform Encourages Vegan Eating With Recipes and Photos By M | Published 2016-04-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/vegan-lifestyle References: [fastcoexist](http://www.fastcoexist.com/3058772/this-mouth-watering-app-will-convince-you-to-eat-more-vegan-food) & [itunes.apple](https://itunes.apple.com/ca/app/food-monster-5000%20-recipes./id1052988561?mt=8) To help consumers new and familiar with adapting a vegan lifestyle, the Food Monster app provides a collective platform that shares photos, recipes and instructional guides that are designed to be extremely approachable and user-friendly. The [interactive digital platform](https://www.trendhunter.com/trends/foodfocused-social-platform) allows consumers intrigued by the lifestyle as well as ones looking to dive deeper to find the reliable information they need to get started. Food Monster is designed to encourage a [plant-based eating lifestyle](https://www.trendhunter.com/trends/gosh-plant-points), in order to help reduce the environmental and health impact of eating meat and animal products. The app shares [recipes and food guides](https://www.trendhunter.com/trends/clean-plate1) that are approachable to consumers of all income levels, backgrounds and health lifestyles. The platform aims to make the lifestyle seem more appealing with delicious foods and enticing visual prompts. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 34% | Activity: 59% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Plant-based Eating:** The rise of vegan lifestyle apps like Food Monster presents opportunities for disruptive innovation in the development of plant-based food products and services. - **Interactive Digital Platforms:** The popularity of Food Monster demonstrates the potential for disruptive innovation in the creation of interactive digital platforms that provide user-friendly information and resources for niche lifestyles. - **Approachable Veganism:** The Food Monster app highlights the need for disruptive innovation in creating accessible and approachable resources that encourage people to adopt a vegan lifestyle. ### Who This Affects Most - **Food Technology:** The growth of vegan lifestyle apps like Food Monster creates opportunities for disruptive innovation in the development of plant-based food technology and alternative meat products. - **Digital Health and Wellness:** The success of interactive platforms like Food Monster opens up disruptive innovation opportunities in the digital health and wellness industry, specifically in providing user-friendly resources for niche lifestyles. - **Sustainable Living:** The rise of approachable vegan apps like Food Monster presents disruptive innovation opportunities in the sustainable living industry, encouraging the development of eco-friendly and plant-based products and services. ## Related on Trend Hunter - [Economically Focused Vegan Platforms](https://www.trendhunter.com/trends/vegan-platform.md) - [All-In-One Vegan Dining Apps](https://www.trendhunter.com/trends/veats.md) - [Diverse Vegan Recipe Platforms](https://www.trendhunter.com/trends/vegan-biss.md) - [Vegan Food Scanners](https://www.trendhunter.com/trends/vegcheck.md) - [Automated Food Planning Apps](https://www.trendhunter.com/trends/munchy-app.md) - [Vegan Meal Generators](https://www.trendhunter.com/trends/vegan-recipe-generator.md) - [Comprehensive Dietary Restriction Apps](https://www.trendhunter.com/trends/food-scanner-discovery.md) - [Unhealthy Eating Habit-Changing Apps](https://www.trendhunter.com/trends/chewy-app.md) - [Customizable Baby Food Apps](https://www.trendhunter.com/trends/bebe-foodie.md)