# Vegan Lash Liners Kat Von D Beauty is Set to Launch the World's First Vegan Lash Liner By Riley von Niessen | Published 2018-02-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/vegan-lash-liner References: [popsugar](https://www.popsugar.com/beauty/Kat-Von-D-Vegan-Lash-Liner-44600778) & [instagram](https://www.instagram.com/katvondbeauty/?jhbnsd) Celebrity tattoo artist and makeup brand owner Kat Von D recently took to [Instagram](https://www.trendhunter.com/trends/adizero-evo-sl-gsnk) to spread the news of a new product that she and her team have developed, a vegan lash liner. As Popsugar reports, the product is the first of its kind, being "a vegan, longwear [liquid eyeliner](https://www.trendhunter.com/trends/plumping-lip-liner) that was formatted specifically for the inner rim lash line." To use the product, consumers simply apply the liquid to their inner lash line, where it quickly dries to create a long-lasting finish that won't smudge all day. Like many other Kat Von D Beauty products, the vegan lash liner comes in Gothic-inspired packaging, with the tube boasting a shiny black finish, that has statement silver lettering over top of it. Image Credit: Instagram @TheKatVonD ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 21% | Activity: 46% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Vegan Beauty Products:** The rise of veganism and cruelty-free products has created opportunities for business to cater to the growing demand, specifically in the beauty industry. - **Innovation in Eye Makeup:** There is an opportunity in creating innovative and new eye makeup products, such as vegan lash liners, that appeal to consumers looking for unique and high-quality products. - **Sustainable Packaging:** As consumers become more environmentally-conscious, businesses have an opportunity to create sustainable packaging for their products, especially in the beauty industry where packaging can often be excessive. ### Industries Being Reshaped - **Beauty Industry:** The beauty industry has been disrupted by the rise of vegan and cruelty-free products, and businesses should continue to innovate and develop new products to cater to this growing demand. - **Makeup Industry:** The makeup industry is ripe for disruptive innovations, especially in the eye makeup category where there is room for new and unique products like vegan lash liners. - **Packaging Industry:** As consumers become more environmentally-conscious, there is an opportunity for the packaging industry to innovate and create sustainable solutions that are both functional and aesthetically-pleasing, particularly in the beauty industry. ## Related on Trend Hunter - [Vegan False Lashes](https://www.trendhunter.com/trends/nyx-jumbo-lash.md) - [Long-Wear Stage-Proof Eyeliners](https://www.trendhunter.com/trends/stageproof-eyeliner.md) - [24-Hour Liquid Liners](https://www.trendhunter.com/trends/247-ink-liquid-liners.md) - [Inclusive Eye-Makeup Collections](https://www.trendhunter.com/trends/live-tinted.md) - [Hybrid Liner-Mascaras](https://www.trendhunter.com/trends/flyk-trick-mascara.md) - [Vegan Tubing Mascara](https://www.trendhunter.com/trends/eyeconic-mascara.md) - [Smudge-Proof Brown Eyeliners](https://www.trendhunter.com/trends/tubing-eyeliner.md) - [Plant-Powered Neon Mascaras](https://www.trendhunter.com/trends/neon-mascara.md) - [Ultra-Flexible False Eyelashes](https://www.trendhunter.com/trends/v-by-velour.md)