<!-- canonical: https://www.trendhunter.com/trends/vegan-kitkat -->
<!-- robots: noindex -->

# Recognizable Vegan Candy Bars
The Nestlé Vegan KitKat is Being Launched in the UK

By Michael Hemsworth | Published 2021-02-17 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/vegan-kitkat
References: [foodbev](https://www.foodbev.com/news/nestle-to-introduce-vegan-kitkat-in-uk/) & [nestle](https://www.nestle.co.uk/)

The Nestlé vegan [KitKat](https://www.trendhunter.com/trends/nestle-2) candy bar is being launched by the brand in the UK in a bid to offer an adapted version of the iconic treat that meets the changing dietary needs of consumers. The product is reported to feature a smooth chocolate that has been achieved with plant-based ingredients along with a signature crispy wafer. The product is made with 100% sustainable cocoa that has been sourced through the Nestlé Cocoa Plan in collaboration with the [Rainforest Alliance](https://www.trendhunter.com/trends/nestle-easter-products).

Head of the [Nestlé Confectionery Product Technology Centre](https://www.trendhunter.com/trends/new-kitkat-bar) in York Louise Barrett spoke on the new Nestlé vegan KitKat candy bar saying, "Taste was a priority when developing the plant-based chocolate for our new vegan KitKat. We used our expertise in ingredients, together with a test and learn approach, to create a delicious vegan choice for KitKat fans.”

## Trend Insights (Trend Hunter)

- Score: 6.0/10
- Popularity: 82% | Activity: 89% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### What Makes This Trend Stand Out

- **Plant-based Confectionery:** There is opportunity for confectionery companies to adapt their iconic treats to vegan and plant-based versions for consumers with changing dietary needs.
- **Sustainable Sourcing:** Confectionery companies can prioritize sustainable sourcing for their ingredients through partnerships with organizations like the Rainforest Alliance and Nestlé Cocoa Plan.
- **Test and Learn Approach:** The use of a test and learn approach can be effective for developing innovative and delicious plant-based options for iconic confectionery products.

### Sectors Adopting This

- **Confectionery:** The confectionery industry can adapt iconic treats to cater to changing dietary needs and preferences like vegan and plant-based options.
- **Sustainable Agriculture:** Sustainable agriculture industries that focus on cocoa sourcing can form partnerships with confectionery companies to produce more sustainable and ethically-sourced products.
- **Food Science and Technology:** Food science and technology companies can take a test and learn approach to create innovative and delicious plant-based options for iconic confectionery products.

## Related on Trend Hunter

- [Sustainable Mainstream Candy Bars](https://www.trendhunter.com/trends/new-kitkat-bar.md)
- [White Chocolate Candy Bars](https://www.trendhunter.com/trends/nestle-2.md)
- [Plant-Powered Almond Chocolates](https://www.trendhunter.com/trends/almond-chocolate.md)
- [Vegan Salted Caramel Chocolates](https://www.trendhunter.com/trends/hazelnut-vegan-chocolate-bar.md)
- [Caramel-Infused Wafer Candy Bars](https://www.trendhunter.com/trends/kitkat-chunky-caramel.md)
- [Wafer Chocolate Bar Cereals](https://www.trendhunter.com/trends/kitkat-cereal.md)
- [Vegan Hazelnut-Packed Chocolates](https://www.trendhunter.com/trends/dairy-free-hazelnut-praline-bar.md)
- [Fruity Nut-Packed Vegan Chocolates](https://www.trendhunter.com/trends/galaxy-vegan-fruit-nut.md)
- [Travel-Focused Vegan Bars](https://www.trendhunter.com/trends/ritter-sport-1.md)